Member Memo - March 3, 2020

Sharing Great Content...

Every month Wine Road produces great content for you to share. Multiple blog posts, podcasts, and a newsletter, not to mention all the content on our website - Wine 101, Is That A Grape, Concierge Service and so much more!

The more YOU share this content the better for everyone. Most of this content does not promote any particular winery or lodging member, they typically promote the overall area.

To help you share, we will be sending you a tool kit around the first of every month. We will include multiple posts you can choose from for sharing on Facebook, Instagram, Twitter or to include in your newsletters. You can, of course, edit them to suit your needs, but they can serve an inspiration if you're not sure what to share.

This is the link to the content you could share in March.

We have sold 5300 tickets.

This is incredibly disappointing. After last year's flood prior to Barrel Tasting, we were hoping for a great rebound. But then we had fires in October that are still fresh in consumer minds and NOW...a brand new problem, coronavirus. Didn't see that coming, I had been watching for swarms of locust.

So, onward and upward. We need to be grateful for the people who have bought tickets or will buy them at the door. This is just another test of our resilience. For everyone who complains about the crowds at Barrel Tasting, this is their year - there will be no crowds.

I hope you have the time to really connect with every guest, and sell the hell out of your wine! Let's show em' what we're made of and make this the best Barrel Tasting ever. #BT2020 #tastethefuture #buywine #sipsonoma (#giveusabreak)

Let your friends and supporters know tickets will be available at the door Barrel Tasting 2020. It would be great to see us sell another 1000 at the door.

Advance sales ended last night. Tomorrow - SUPPLY PICK-UP, 1441 Grove Street 9:00-3:00

Tickets At The Door - $75 Weekend, $60 Sunday Only, $10 Drivers (prices include tax).

Advertising will continue to run through March 14th along with continued organic and paid social media posts, local and regional radio and a few more print ads.

Recent press: SR Press Democrat, Alaska Airlines and Kstati - Events Around The Bay

Advance Sales 2019 2020

Flood Coronavirus

1st weekend 4042 3400

2nd weekend 2437 1900

2020 1st weekend: Weekend Tickets 2896, Sunday Only 312, Drivers 192

2020 2nd weekend: Weekend Tickets 1624, Sunday Only 166, Drivers 110

Remember to check all ID's, even Drivers must be 21 or older...too many problems in the past with underage drivers drinking with their friends. This is clearly stated on the website, on the ticket page, etc and we've answered about 1000 emails & phone calls about it.

As for concerns about the coronavirus, we are in contact with the Health Dept and they are giving us the best messaging. Similar to flu season, if you're sick, stay home, other than that, common sense - hand washing, covering sneezes etc. We will be addressing this in our voice mail and on our event page.

Two More Seminars with Sandra Hess

A proven thought leader in the wine industry, Sandra Hess will be presenting two more seminars for Wine Road members. Register via Eventbrite at Sandra Hess 2020 password wineroad. $25 per seminar for Wine Road members, $100 for non-members.

1. April 9, 8:30-10:30 Storytelling, how to Develop Meaningful Wine Consumer Connections

2. June 11, 8:30-10:30 top 5 Wine Consumer Engagement Strategies

Register for Symposium

Event Details are HERE

Thanks to all of the wineries that offered to donate for the wine reception, to wrap up the symposium. If you have questions about the event, please contact Jackie@WineIndustryNetwork.com

Thank you to our Key Partners. We encourage you to connect with these businesses and share their contact information with your customers.

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beth@wineroad.com
Healdsburg, CA | 95448 US

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