Creating an editorial calendar for your content doesn't have to be expensive—in fact, it shouldn't be. As HubSpot shows you with this template and how-to guide, everything you need can be found in Google Calendar.

If you're creating your editorial calendar for the first time (or if your current one is in shambles!) this checklist is for you. Salesforce breaks down the 12 must-have fields in your calendar if you want to create a content strategy that's actually effective.

Get two for the price of one with these Convince & Convert resources. First, quit pretending you're satisfied with a calendar that doesn't work! Take a look at these 10 tips for improving your content calendar.

Then, follow up with some final takeaways for ensuring your calendar is working smarter, not harder with tools like Inbound Writer and predictive analytics.