Video marketing is definitely on the rise! In fact, according to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Swati Joshi explains in this HuffPo article exactly what has caused the video marketing boom and why you can bet it's here to stay.

Whether you consider yourself a seasoned videographer or the above resource made you think, "Oh man! I better get into video!" for the first time, you can learn from Vidyard's list of common mistakes video marketers often make.

In the zeal to create eye-catching, “viral” videos, most companies completely ignore the power of an inherently useful video, perfectly executed. This example from Convince & Convert proves why genuinely helpful video content, rather than hip nonsense, will humanize your company and get you closer to your customers.