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The Definitive Guide to Chatbots and Messaging Apps

High grade digital marketing guidance,
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Chatbots and Messaging Apps

What Are Chatbots and Why Should Marketers Care?

What exactly are chatbots? And with brands like Uber, Skyscanner, and Amazon already making use of them, why does it spell such big news for marketers? Here’s a run-down of everything you need to know, including the benefits to both your brand and consumers, brought to you by Econsultancy.

The CMO's Guide to Messaging Apps

Messaging apps have been wildly popular overseas, but have generally lagged in the U.S. Not for long, though! In this article Ad Age explains the changing trends in messaging apps and how brands can start experimenting with them now.

The Biggest Internet Phenomenon Since the App Store: How Messaging Apps Are Changing Social Media

With the rise of both messaging apps and chatbots, the way many of us use social media to share and interact is fundamentally changing. In this Buffer post, you'll explore the challenges and opportunities presented by both in order to better understand how they should affect your digital marketing strategy.

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Influence Pros Podcast

Influence Pros is the weekly show where professionals learn about case studies and success stories in the fast-growing world of influencer and advocate marketing. Hosted by Heidi Sullivan of Cision and Todd Cameron of TapInfluence, the show chronicles how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement, and conversions.

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