It's a go!  Saturday July 8th / 11:00-4:00 / $50 per person

Wineries need to pour a minimum of 2 wines per ticket holder, "summer wines" - think White, Rosé and Sparkling (obviously every winery needs to pour what works for them).   

Sign-up online via Eventbrite: HERE and list the 2 wines you are pouring, for our online program. We will also create a Google map, to the participating wineries.

We're keeping it simple - no wristbands, glasses or RSVP lists - the guest will simply have to show their ticket (on their phone) at each winery they visit.  These will be "walk-in tasters".

Deadline to sign-up is May 15th - Tickets on sales May 19th

Our goal is to sell 100 tickets - some of you may see 6 people, or 20 or some may not see any ticket holders. We will let you know every week how many tickets have sold.

We will promote via our consumer newsletter June 1st, (50,000 subscribers) via social and with some streaming audio ads via the Chronicle.   QUESTIONS ask Debbie

If this works, we can do a Fall Trail, Winter Trail, Spring Trail - 1-day mini events.

This could be a game changer for your business - winery or lodging.

June 14th 9:00-10:30 - The Lodge At Healdsburg

Join us for this informative presentation by Jeremy Young as he shares techniques to turn those anonymous website visitors into qualified leads. 

Growing your email list, booking tasting room appointments, and generating traffic to your website is expensive and difficult. Jeremy will teach you several different ways to capture qualified leads easily and inexpensively. He will also discuss the value of a high-intent SEO strategy.

Seating is limited to 60 ppl. Cost $10 for Wine Road members

Wineries needed - Sept. 9th - no cost to participate

Last year they had 1200 people attend and the wineries did very well selling their wine clubs and wine. Although all financial transactions had to take place at their wineries, it seem to workout well for them. This year they will have the capability to take 2000 attendee's.   Here are the links:

Register for the 2023 Wine Stroll

Information on the Wine Stroll

June 3 & 4, 2023       5500 Attendees    

Wine Road members save $200 on their registration.

Questions: Chris Cannard 360-693-6023

Saturday, is many peoples favorite with the West Coast Chowder Celebration serving up samples of the Chefs best efforts. “Only professional chefs are allowed to be involved” and the results are stunning. 

Sunday caps off a great weekend with the Kings of Calamari and the Masters of Mussels providing another super pairing opportunity with great wines. 

Details and Registration HERE

Sonoma County Winegrowers - we love their blog, written by Virginie Boone. We wanted to make sure all of our members had a link to the posts, so - here you go The Good Stuff.  They post weekly and cover a variety of topics. Worth the read.

This Thursday - May 11th

Wine Industry Sales Symposium, use the promo code WRSC2023 to save $125 on registration.

We'll see you there...they have some great speakers lined up!

Wine Road Networking...meet your neighboring wineries, connect with your peers, partner and refer.

Our networking program is designed to make it easier than ever for you and your staff to get out there, taste at other wineries, share your referral cards (and a bottle of wine) and make connections that will help you provide a better experience for your guests.

It's easy - SIGN-UP HERE, to host, or to taste. 

Then remember...sharing is caring :-)  Please share with #SipSonoma  #WineRoadLife

As traffic picks up in your tasting rooms, it's time to consider getting your team Red Cross certified. Get a ZOLL Defibrillator set up on your property and be prepared in case of an emergency.

Ron Rubin continues his quest to have this life saving equipment and training in every winery in Sonoma County.

Thus far 330 wineries have taken advantage of this amazing offer. We'd love to see more of our members on that list. The ZOLL Defibrillator is provided to your winery at NO cost.

Information here: Trained for Saving Lives

Follow up with Ron Rubin for more details.

FLIPBOARD: Wine Road has had some amazing success connecting with NEW wine buyers for our events with our digital ads on Flipboard.  This is a curated news app, which you may want to investigate for your own marketing needs. We now have our podcast, our blog and our varietal of the month connected to our account, so as people are "searching" - our blogs, events, etc may pop up in their news feeds. As with all digital, you can target income, location, interests etc when advertising. We are spending $10,000 per campaign, so its not inexpensive, but the results have been impressive.  Our contact is Tony Biel.

Silicon Valley Bank’s Direct-to-Consumer Survey is still open

SVB has undergone many changes since initially announcing the 2023 Direct to Consumer Survey last month. Fortunately, they were acquired and continue operations as “Silicon Valley Bank, a division of First Citizens Bank.” The entire Wine Division team is intact, and they have continued to serve their customers as usual throughout the last month.

Your support is critical to making this year’s report the best one yet.  This link provides a preview of the survey questions.

Ron Rubin Winery has financially supported our Wine Road Podcast for the second year - covering all costs associated with producing the show. Without that support we would not have been able to continue.      Thank you! 

Our show was just listed as #3 in the Top 70 Wine Podcasts.