Check out what we have been up to....
Check out what we have been up to....
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Wine Road

Partners

Working with Mo McElroy, we began reaching out to like minded businesses throughout Sonoma County to partner with us.  The summer has been very productive on that front, with the following businesses signing up: WIN, Visit Santa Rosa, Compass Real Estate, Press Democrate, Windsor Golf & Charlie's Restaurant, Sonoma Magazine, Corkage, Starks Restaurants and Mechanics Banks, with a few more in the works!

Wine Road

Ambassadors 

This is an idea we are exploring. We have Wine Road fans across the country, we'd like to find an engaging way to work with them, so they can help us tell your stories. We'd like them to help us connect with their friends and bring more guests to your door.  We have held a few brainstorming meetings and talked with the team from Social Ladder, which may be the solution to managing the program. We'll keep you updated as this program begins to take shape.

Wine Road
Podcasts

We'd love to see everyone share the link to our podcasts. They would be a great addition to your wine club newsletters. Scroll down the list of titles and see which episode would be best for you to share - maybe 3-days in Windsor, or Sonoma County Parks, or explore the Wine Road website.  They are all very travel-centric.  We post two new shows a month. They typically get about 1000 downloads. Our listeners go to the itineraries we suggest, visit the restaurants we talk about and try the wines we taste.  WineRoadPodcast.com

Wine Road

Public Relations

The summer has been busy for our PR Manager, Mysty Stewart as she creates the itineraries for all of our visiting press and hosts them while they're in town (...and manages our social media, follows up with journalists, sends press releases).
We met with press in San Diego back in April and most of them have now been here to visit. Then just a couple of weeks ago we connected with 12 more writers in Phoenix, many of which are now planning their trips here. As stories are written we will share the links in the Weekly Member Memo.

Wine Road
Memberships

While we are still busy collecting our yearly assessments, we have also had FIVE new wineries join. 
We are currently looking into providing a platform for members to provide health insurance for their employees. We are still in the exploring stage, but this would be a fantastic member benefit if we are able to implement it. Stay tuned. 

Wine Road
Wine & Food Affair

Debbie managed to launch tickets about 2 weeks earlier than planned in order to take advantage of a promotion via Eventbrite. We hope this will introduce our event to new attendees this year. We have expanded the event to include (for an additional ticket) a winemaker dinner, a somm tasting and breakfast with the winemakers.  This year we are making a push to promote "local" chefs, makers, products, farms etc. If you're participating, please start sharing the ticket link and talking about the event on social.

Wine Road - odds and ends

July and August were busy months...
Managing the edits for our next printed map.
Sending and resending the assessments for the yearly dues.
Developing a social media report to share with members, to show our level of engagement with consumers.
Making final plans for Wine & Food Affair. Filming a short event video, contacting restaurants to offer specials for the event weekend and working with our editor on recipes.  
We began planning our first Wine Road Golf Tournament for May 29, 2020. If you'd like to be on the planning committee, let us know. It will be at Windsor Golf Club.
Wine Road provides a variety of ways for visitors to stay connected, along with our social media posts, we also offer these platforms - that you should share.
Our newsletter My Wine Road was sent July 3rd & August 1st to 53,000 subscribers
Our blog Along the Wine Road posted July 2nd and August 1st
Our podcast Wine Road posted new episodes July 11th & 25th, August 8th & 22nd
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beth@wineroad.com
Healdsburg, CA | 95448 US
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