October 2025
TOURISM INDUSTRY NEWS
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Reminder: Upcoming TSO Stakeholder Meetings
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Next week we kick off our regional tourism stakeholder meetings across Southern Oregon, and we invite you to join us! These meetings are an opportunity to:
- Recap highlights from 2025 and look ahead to what’s next
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Connect with partners from across the region
- Hear updates on destination development projects
- Share your ideas that help shape the future of tourism in Southern Oregon
Your participation is vital as we continue working together to strengthen our visitor economy and showcase the incredible experiences our region has to offer.
Please use the links below to choose and RSVP for the meeting you’ll attend.
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| Grantsmithing 101 Workshop |
Join us November 18th in Grants Pass for a free, hands-on grant writing workshop designed to strengthen your skills, sharpen your strategy, and help you approach grants from a funder’s perspective.
Nonprofits, destination management organizations, city and regional leaders, tourism businesses, and anyone looking to level up their grant writing skills through a hands-on, conversational workshop are encouraged to attend.
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Register for Travel Jam Feb. 2026 |
Our Regional Tourism Conference is back! Join tourism professionals, community leaders, and regional partners February 23, 2026 for a full day of inspiration, connection, and collaboration. From thought-provoking keynotes to engaging breakouts and panels, Travel Jam is your opportunity to celebrate what makes our region extraordinary and work together toward what’s next.
Registration is NOW OPEN and you can save big with early bird pricing for a limited time only with code EARLYBIRD26 at checkout.
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| September Regional Research |
In September, hotels throughout the Southern Oregon Region saw room night Demand grow by 2.1% compared to one year prior, lifting average Occupancy by 2.2% YoY. Southern Oregon hotels averaged 71.2% Occupancy with an Average Daily Rate (ADR) of $130 (+3.7% YoY) for the month.
September's full report, and previous months, can be found on our industry website under Reports and Documents.
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Oregon Wine Country License Plates Matching Grant Program |
Since 2015, Travel Oregon has administered a program to make grant awards available to “tourism promotion agencies” for projects that promote wine and culinary tourism.
Funding for this matching grant program comes from a portion of sales of the Oregon Wine Country license plate. Since the program’s inception in 2015, more than $2 million has been awarded to support 92 wine and culinary tourism promotion projects.
Guidelines for the 2026-2027 Oregon Wine Country License Plates Matching Grant Program will be available Friday, Dec. 19, 2025. Applications will open on Tuesday, Jan. 20, 2026. Deadline for application submissions is Thursday, Feb. 19, 2026 at 5 p.m. PT.
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Travel Southern Oregon is committed to supporting the tourism industry through sustainable destination development, ensuring a positive regional economic impact and a great visitor experience.
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