March 10 is the deadline to apply for recognition as a Bicycle Friendly Business℠ (BFB℠).
The League of American Bicyclists’ BFB designation recognizes employers for their efforts to encourage a welcoming atmosphere for bicycling employees, customers and the community.
If you gain recognition, the League will spotlight your BFB designation in a national press release, through the League's social media and on its interactive awards map, like Bethesda Urban Partnership above, this May.
As an applicant, you will receive customized feedback and assistance to become more bicycle-friendly. It’s all part of the League’s Bicycle Friendly America initiative.
The League evaluates businesses around what it calls the 5 E's: engineering, encouragement, education, evaluation & planning and equity & inclusion. Then it assigns recognized BFBs to either a bronze, silver, gold or platinum level.
Let us know at BTS if you achieve a BFB level. We’d love to spotlight you here in our newsletter. Email KBlackmon@bethesda.org.