February 2026
TOURISM INDUSTRY NEWS
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Tourism Drives Economic Growth Across Southern Oregon
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Travel and tourism is a $14.3 billion industry in Oregon, directly supporting more than 121,000 jobs across the state. From fueling small businesses and community projects to strengthening local economies, tourism plays a meaningful role in every region — including right here in Southern Oregon. Discover how tourism is making an impact in Southern Oregon and helping communities thrive through visitor spending, partnerships, and local investment.
Looking for the bigger picture? Explore statewide and regional data on the Travel Oregon industry website.
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| Register TODAY for Southern Oregon Travel Jam Feb. 23rd! |
The countdown is on, and now’s the time to register if you haven’t already!
Travel Jam, February 23rd in Medford, OR, brings together partners from across the Southern Oregon region to share insights, celebrate wins, and spark ideas that move our visitor economy forward.
Spots are limited and momentum is building—make sure you’re part of the conversation.
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Accessible Tourism Ambassador Training
March 6th |
We are excited to invite you to the upcoming Accessible Tourism Ambassador training on March 6 at the Rogue Regency Inn - a practical, engaging workshop designed for tourism professionals, frontline staff, business owners, and destination planners who want to lead in creating inclusive travel experiences.
There is no cost to attend. However, spaces are limited, and the number of meals and drinks is reserved per confirmed participant. Please register early to secure your spot.
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| Are You Hosting an Event for International Dark Sky Week? |
International Dark Sky Week is just two months away (April 13–20, 2026)!
This week of nighttime discovery and celebration is a great opportunity for the community of Advocates, International Dark Sky Places, chapters, and partner organizations to host events centered on the night — building awareness, appreciation, and support for its protection.
Are you hosting an event for International Dark Sky Week? Let us know so we can included it in our Dark Sky Week marketing!
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Governor's Conference Registration Closes Feb. 24th |
Registration closes February 24 for the 2026 Oregon Governor’s Conference on Tourism. If you work in tourism, hospitality, marketing, destination development, or community leadership, this is a valuable opportunity to connect, learn, and help shape Oregon’s visitor economy.
Taking place March 9–11 in Portland, the conference brings together tourism professionals from across Oregon for high-impact educational sessions, sector-specific Lunch & Learns, strategic networking, and inspiring keynote speakers — including New York Times bestselling author Jedidiah Jenkins.
Learn more and register here.
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Travel Southern Oregon is committed to supporting the tourism industry through sustainable destination development, ensuring a positive regional economic impact and a great visitor experience.
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