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NC DHHS: Help NC Get Behind the Mask

NC DHHS is launching a new, statewide public campaign called “Whatever Your Reason” in English and “Cualquiera Que Sea Tu Razón” in Spanish to encourage every North Carolinian to wear a mask in our collective fight against COVID-19. This distinctly North Carolina campaign features real North Carolina people and places and focuses on the personal reasons North Carolinians across the state are choosing, every day, to do their part to stop the spread of COVID-19. The first campaign television commercial, called “Whatever Your Reason, Get Behind the Mask”, is hitting the airwaves today and is available for download. (Please share widely!)

Please help get out the word to every North Carolinian about the importance of wearing a mask to stop the spread of COVID-19. A full suite of campaign resources for you to use through your own organizational networks and on your own Web sites and social media channels are provided in Spanish and English, and include:

  • Television commercials in 30-second and 15-second video formats.
  • Radio commercials in 60-second and 30-second audio formats.
  • Digital display ads in several different sizes to be used on your Web sites.
  • Facebook, Instagram, and Twitter social media graphics.

Whatever your reason, help get out the word!

To access campaign resources in English, visit:

To access campaign resources in Spanish, visit:



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