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What I wish I knew about logos when I started in this biz

Dear Friend,
It's been a long time since I sent out an email. While I was "away" I took three demanding grad classes in one semester. Yikes! But I was also busy working – learning new things, writing, and designing cool stuff which I want to share with you this month.
Thanks for reading and sticking with me!

10 things you should know about logos if you’re a nonprofit communicator

If you would like to be better at designing effective promotional materials around your logo, this is the blog post for you. Plus supporting advice from seasoned communications professionals who are in the trenches!

Drawing about thinking about thinking

I am working with a professor at Rose-Hulman Institute of Technology on a project called Skillful Learning, doing drawings for a series of instructional modules with videos. The topic is

Metacognition– the awareness and understanding of one's own thought processes.

Skillful Learning logo

Stone Soup Creative designed the logo for the Skillful Learning project, above ↑. Three initial designs were presented. The client chose this one, which I described as a very active depiction of a brain with two central points representing knowledge and regulation. They noted, "We valued its energy and its level of abstraction. It was appealing to us, drew our attention, and sparked thinking/questions/discussion."

Julia Reich of Stone Soup Creative is a branding consultant, graphic designer and graphic recorder.

Some of the clients Julia's been working with include Rose-Hulman Institute of Technology, Prosperity Indiana and Association of Art Museum Directors.

Learn more about Julia and Stone Soup.

If you're ready to get started with brand identity, graphic recording or other project, let's talk!

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