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| News from Clemson University’s Department of Marketing
Winter 2022
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From the Department Chair
Dear Alumni, Friends and Supporters:
This October, we celebrated the 35th anniversary of the Department of Marketing at Clemson University! It was so fun seeing marketing alumni back in Tigertown, especially at our Homecoming tailgate. Thank you for your generous donations commemorating our anniversary year and your continued support of our students and faculty. Marketing is the fastest-growing department in the largest college on Clemson’s campus!
We have many exciting things happening, including welcoming a new M.S. Marketing cohort and several new faculty members this Fall. This year students are ‘all in’ for our offerings that allow them to take what they’re learning in the classroom and apply it in actual business settings. In May, we relaunched our Gateways to New York summer course, where students spent a week in NYC visiting companies to learn about marketing strategy in those organizations. Our Student Advisory Board hosted marketing students on an industry trip to Atlanta, and the Sales Innovation Program launched its new Ascent Track, which allows students to start taking part in SIP professional development activities as early as their first year on campus. We hope you enjoy reading about what we’ve been up to and connecting with us in other ways in 2023! Go Tigers! Thank you!
Jennifer Siemens, Ph.D.
Department Chair
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In This Issue
Enjoy Stories and Highlights from this Semester:
- Alumni Spotlight
- M.S. Program Update
- Faculty Highlight
- Student Engagement
- New Faculty
- Honors and Awards
- In the News
- Stay Connected
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Alumni Spotlight — Todd Pigeon
’89 Alumnus and graduate of the marketing major’s inaugural class, Todd Pigeon, shares his memories and lessons learned from his Clemson Experience. Pigeon currently serves as Vice President of Sales for PayCargo, in Coral Gables, Florida, and is a member of the department’s Advisory Board. Read more.
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M.S. Marketing Program Update
Get to know our inaugural cohort of M.S. Marketing graduate students. Check out their headshots and connect with them on Linkedin. Read the full article.
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Faculty Highlight — Angeline Scheinbaum
This year, Associate Professor of Marketing Angeline Close Scheinbaum received the Dan Duncan Endowed Professorship in Sports Marketing at the Wilbur O. and Ann Powers College of Business. The Endowed Professorship in Sports Marketing is presented by the Robert H. Brooks Sports Science Institute. The late Robert H. Brooks ’60 began the institute in the1990s with an emphasis on motorsports engineering, sports communication, sports management and sports marketing. Today, the institute supports research and scholarships, as well as four Legacy Professors named for Brooks’ son and three colleagues who died tragically in a 1993 plane crash. Read the full article.
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Student Engagement
Gateway to World Markets
Marketing 4950-Gateway to World Markets, a three-credit hour course, convenes during Minimester A in the summer and provides an experiential learning opportunity unlike what’s taught in the classroom. New York City serves as a host to Clemson University students. Read the full article.
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Clemson Students Begin Working on a Solution for the Commercial Aviation Industry
Through an engineering senior design course and a management creative inquiry, one of our Marketing students traveled to Everett, WA, to visit Boeing and other aerospace manufacturers to gather information for their Boeing CATTs project. Read the full article.
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New Faculty
Meet our four new faculty members! We are excited to welcome Ezgi Ferrand, Ph.D., Jon Lopez, Lisa Papenfus and Adam Stone to the Department of Marketing. Read more about our new faculty.
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Student Honors and Awards
Each year, outstanding students are recognized by both the Wilbur O. and Ann Powers College of Business and the Department of Marketing for their commitment to excellence and continuing to uphold the value of a Clemson diploma. View this year’s award recipients.
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MSAB Industry Trip
The Marketing and Management Student Advisory Boards took an Industry Trip to Atlanta on Nov. 11, 2022. They thank Newell Brands, Ammunition marketing agency and Marketwake for hosting them and the Deans' office for funding the trip. Students learned a lot of valuable lessons and had a great time!
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In The News
Katie Seed, a Clemson marketing graduate, reflects on her time at Clemson and mentions the impact that Carter McElveen, principal lecturer at Clemson University, had on her undergraduate experience. Read the full article.
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This semester, Maddie Mearns, a senior honors marketing major, presented part of her honors thesis at the SMA conference in Charlotte, North Carolina, receiving overwhelmingly positive feedback. At the same conference, Mary Anne Raymond, Ph.D., and M.S. Marketing alumna Hillary Smith were recognized for their accessibility research.
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