Danielle Lewis-Jones is a current MTA student with over ten years of professional experience in relationship management, marketing, small business revenue growth strategy, and creating unique consumer experiences to increase profits. Currently, Danielle is a Program Assistant at the International Institute of Tourism Studies (IITS) who has worked on various projects including Caribbean Market and North Dakota Tribal Tourism Research. Additionally, she serves as the Advisory Committee Liaison for the Indigenous Tourism Forum of the Americas and as a Program Coordinator for the National Blacks in Travel and Tourism Collaborative, an organization devoted to diversity and inclusion efforts in the tourism industry.
Prior to entering the Tourism Program at GWU, Danielle served as a Business to Business Sales Representative for several luxury beauty brands, serving the retail and luxury spa and wellness markets. A native of Atlanta, GA, Danielle holds a Bachelor’s in Foreign Languages and has working proficiency in both Spanish and Italian.
What projects have you been working on that you want to share with the readers?
My most recent projects have centered around Indigenous tourism through my work with the Indigenous Tourism Forum of the Americas and my research on existing tribal tourism codes (laws) both through the GW IITS. I have also been actively involved in diversity and inclusion discussions in our industry through recent webinars at GWU and my work as a Program Assistant with the National Blacks in Travel and Tourism Collaborative.
What are your plans after graduation?
After graduation, I want to help private and public sector entities improve their revenue-generating activities through cultural tourism promotion including product development, sales and marketing.
What is an unusual talent that you have?
I am a dangerously good southern cook and can do fabulous makeovers as a former beauty professional.