Here’s a not-so-secret secret: LinkedIn wants people to talk to other people, not brands. A few years ago, LinkedIn adjusted its algorithm to prioritize content from personal profiles over company pages. According to Hootsuite, posts from individual users are more likely to surface in the feed and generate meaningful engagement. That means if you’re only relying on your organization’s branded page to share news or updates, you’re likely missing out on reaching as many people as you could.
Here’s why investing in your personal LinkedIn presence matters:
It opens the door to partnerships. Decision-makers are more likely to engage when they see real people behind the brand. Personal profiles help build that initial trust.
It ultimately puts your company in the spotlight. When you share updates or insights, you’re also showcasing your organization’s work, values and impact in a more authentic way.
It increases visibility where it counts. From networking opportunities to new business leads, posting from your profile helps your company get noticed in the right circles.
Your personal profile is no longer just a resume - it’s a platform for reach and amplification. People are more likely to connect with and trust posts from people they know. Sharing from your personal account builds credibility, sparks conversations and helps your audience better understand who you are and what your organization stands for.
We’ve helped clients develop strategies around posting timely, relevant content from their individual LinkedIn profiles in addition to their brand page. It’s a smart, simple way to elevate both your personal credibility and your company’s brand.
Strong personal brands strengthen company presence - and if you’re ready to put that into practice and don’t know how or don’t have the time, we’re here to help.
