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Oct. 14, 2021 Photo by Dennis Frates
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Indigenous People's Day
On June 1, Governor Brown signed HB2526 into law, making Oregon the 11th state in the country to officially recognize the second Monday in October as Indigenous People’s Day. Oregon’s bill recognizes and acknowledges the significant contributions of Oregon’s nine federally recognized Tribal nations: Burns Paiute Tribe, Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians, Confederated Tribes of Grand Ronde, Confederated Tribes of Siletz Indians, Confederated Tribes of Umatilla Reservation, Confederated Tribes of Warm Springs, Cow Creek Band of Umpqua Indians, Coquille Indian Tribe and Klamath Tribes.
This year, to commemorate Oregon’s first Indigenous People’s Day, several stories were told through local media:
On Oct. 11, Governor Brown released a statement in recognition of Indigenous People’s Day: “Oregon’s Indigenous, Tribal, and Native peoples have been stewards of our forests, fish, wildlife, lands, and waters since time immemorial. Today, we recognize not only that historical and cultural heritage, but our continuing partnership with Oregon’s sovereign Tribal governments as we work together towards a more just and equitable future.”
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Regional Cooperative Tourism Program (RCTP) 2019-2021 Biennium Report
Travel Oregon developed an interactive web report in collaboration with the seven Regional Destination Management Organizations (RDMOs).
The report tells the story of programming in each of the regions and highlights catalytic and impactful investments associated with the 2019-2021 biennium.
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Oregon Outdoor Recreation Summit Begins Next WeekThe 2021 Oregon Outdoor Recreation Summit kicks off on Oct. 17 with in-field stewardship events around the state, followed by a week of robust virtual programming, celebrations, workshops and opportunities to connect with Oregon’s outdoor community both virtually and in-person through Oct. 23.
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Destination Ready 2021-2022 Cycle Opening SoonTravel Oregon’s Destination Ready program aims to partner with Oregon’s tourism destinations—geographic areas consisting of similar resources and attractions that are visited by tourists — to bolster key tourism products and experiences that will aid in destination recovery and resiliency.
Later this month, Travel Oregon will launch the next cycle of an evolved Destination Ready program. The program will now lead with a Destination Ready Assessment – a rapid assessment process that will pair local destination leaders with development experts to reflect on and evaluate the destination’s top visitor offerings – and use that assessment to identify priority projects to enhance and capitalize on these experiences. To support this process, participating destinations will also be provided a high-level destination baseline data report that will inform the assessment process. Following completion of the assessment, destinations will receive direct support from consultants to develop competitive grant proposals based on the assessment results, for funding through Travel Oregon’s Competitive & Recovery Grant program.
Additional program details, including eligibility criteria and other key information will be released when the application period opens on Oct. 25. Communities will have three weeks to assemble a project team and submit an application by Nov. 15. An informational session will be held Oct. 26 at 1:30 p.m. for those interested in applying. Register for the information session here.
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Oregon, Only Slightly ExaggeratedNext week, Travel Oregon will launch its first out-of-state advertising since the start of the pandemic with the return of its successful cinematic, animated “Only Slightly Exaggerated” (OSE) campaign. As the fall and winter seasons approach, communities are dependent on visitor spending more than ever. Travel Oregon’s campaign welcomes folks to plan memorable Oregon experiences that help support businesses across the state – helping local and state economies – all while reinforcing messages of safety and kindness to hospitality staff and we are asking for your support.
On Oct. 18, you’ll find new creative, videos, media plans and regional content in the toolkit. Please use the toolkit to share images and videos across your marketing channels to help inspire travel in and around your regions.
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Border Restrictions Lifted
On Tuesday, the Biden administration announced it will lift travel restrictions at the land borders with Canada and Mexico for vaccinated individuals in November. The Centers for Disease Control and Prevention (CDC) has released a list of approved COVID-19 vaccines that will allow entry into the U.S. for international travelers. The list included COVID-19 vaccines authorized by the Food and Drug Administration (FDA) or the World Health Organization (WHO). The approved vaccines for international travelers include Moderna, Johnson & Johnson, Pfizer-BioNTech, Oxford-AstraZeneca/Covishield, Sinopharm and Sinovac.
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Remembering David Kennedy, Co-Founder of Wieden+KennedyTravel Oregon has been in partnership with Wieden+Kennedy for more than 30 years.
At their core, Wieden+Kennedy is an Oregonian agency. David Kennedy worked on the Travel Oregon account until 1995, after that he and Dan Wieden oversaw and gave input on all campaigns. David was a voice for the underdog as well, letting W+K take on projects and put the full force of the agency behind accounts like the American Indian College Fund. See the new campaign that he oversaw related to that work, it was released on Indigenous People’s Day.
David passed away this week, at the age of 82. We are grateful for his creative thinking and the agency he built that has helped us tell the Oregon story.
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Recording of Oct. 5 Commission MeetingIf you missed last week’s Oregon Tourism Commission Meeting, it’s available to view online through our industry YouTube channel. Commission meeting assets and presentations are also available to view online.
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