Team,
As a company, we are always thinking about the future of our sport. We believe digital innovation is key to enhancing all aspects of the guest experience on and off the mountain.
That is why this fall, the company is launching Mobile Pass and Mobile Lift Ticket technology, within a new app, My Epic, to support an even better guest experience on the slopes. We are announcing this today alongside the news that Epic Passes for the 2023/24 season will go on sale March 7.
With the new Mobile Pass and Mobile Lift Ticket innovation, guests will be able to buy their pass or lift ticket online, activate it on their phone, put their phone in their pocket, and get scanned, hands free, using Bluetooth® technology designed for low energy usage. Guests will no longer need to wait in line at the ticket window at our U.S. resorts if they need to purchase, pick up, or reprint their pass or lift ticket. And when guests use Mobile Pass and Mobile Lift Ticket, they will no longer need to wait for their pass or lift ticket to arrive in the mail. In support of our Commitment to Zero sustainability promise, this change over time will also reduce the waste created by plastic cards and RFID chips.
Even after the feature is launched, we will continue to make plastic cards available to any guests who cannot or do not want to use their phone as their pass or lift ticket. We will also activate the plastic cards of renewing pass holders, and mail plastic cards to all new guests for the 2023/24 season, as part of the transition to Mobile Pass and Mobile Lift Ticket.
The new My Epic app will be available in fall 2023, replacing EpicMix, and giving guests the ability to:
- Access and scan their Epic Pass or lift ticket at our U.S. resorts
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See real-time and predictive lift line wait times and interactive trail maps with GPS location tracking across destination resorts
- View My Account information, including resort access and any restricted dates associated with their pass
- Receive real-time resort updates, including operational information like grooming updates, terrain status, snow reports and base conditions
- See personalized stats, including vertical feet, number of lift rides and other data
- Connect directly to ski patrol for emergency situations
- Use Resort Charge to pay for in-resort purchases by scanning a barcode within the app, and much more
We extend our gratitude to our teams for working so hard to bring this new Mobile Pass and Mobile Lift Ticket technology and our new My Epic app to guests this fall.
Thank you in advance for your support in launching this next season,
Tim April
Chief Information Officer