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September 27, 2019
The Arvada Chamber of Commerce is dedicated to promoting the ways our members connect, learn and grow in this business community. In this update, we highlight member success stories, welcome new members, and share your latest business news.
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Brute Force Training Facility
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For over a decade, Kent McCurdy (Owner & Director of Coaching) has watched his CrossFit gym and training facility grow by literal leaps and bounds. This month, his facility formerly known as FAST, Fitness & Sports Training rebranded to Brute Force Training Facility. Located near Olde Town Arvada, Brute Force offers training for all ability levels, including CrossFit athletes, weekend warriors, fitness beginners, and busy professionals.
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How has this industry changed?
Kent McCurdy: It’s become more professional. A lot of people started CrossFit because they liked to work out and they thought owning a gym would be fun. Now, most CrossFit gyms have had to up their game because there are so many places out there. We’re not a CrossFit-only facility; we offer a lot of other programs. The quality of coaching is better, the programming is more thought out, the facilities are nicer. There are not many facilities like this in the state.
If a Chamber member is interested in joining Brute Force, where would they likely start?
We have three options for most adults. They can start with a foundations program, coached either one-on-one or with a small group and get a base-level fitness. Then we have CrossFit. And the other option is our performance class, which is our most popular option. We train individuals and teams. We just came off our summer and had over 100 kids in here with different teams and programs that we run. That’s how I started, with purely sports performance. Our performance program is like CrossFit without any Olympic lifting or high-level gymnastics. It’s more about agility and conditioning. We allow people to jump between classes if they want.
What are misconceptions people have when they come to your gym?
One big thing I think people are worried about is you have to be in shape. Many think you have to be a crazy athlete or 20 years old to come in a CrossFit facility. I tell people if they’ve thought about it, or if they’re nervous about it, to just come in and try it out. Every workout is scalable and you can modify it for each individual. Anybody can do this. It’s all about the attitude you come in with. I’ve got someone who’s been coming for three months and you see them every day. Then one of my coaches tells me, do you realize they’ve lost 50 pounds in three months? That’s profound—you do change people. Whether it’s fitness or friendships they make in the gym, it’s pretty cool to see.
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Click here to read this full Member Spotlight on our blog. Visit Brute Force Training Facility at 5450 Wadsworth Bypass, Arvada, CO.
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Want to be the next Member Spotlight? To share your business success stories and milestones, or to nominate a business, please click here.
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September Ribbon Cuttings
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Coming October 6: The Launch Service for Shepherd of the Valley Lutheran Church Candelas
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Pastor Jeremy Belter has only been Arvada for a year, but he already counts many neighbors. In August of 2018, he moved to Colorado from Dallas, Texas to start the second campus of Shepherd of the Valley Lutheran Church in Westminster. Jeremy, a pastor for 11 years, quickly started building connections in the Arvada community to establish programs and a congregation. A year in the making, Shepherd of the Valley Lutheran Church Candelas will hold its long-awaited launch service on October 6 at 9:00 AM.
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In what ways do you differentiate yourself in a crowded market?
Jeremy Belter: Our tagline is “Connecting People to Jesus and One Another.” My first goal is to get people connected to Jesus through excellent worship services. We then are focused on service and being connected to the community. I personally am a coach at the Apex Center. I’m part of the Arvada Festivals Commission and the Chamber’s Arvada Young Professionals. One of my goals is to make such an impact in the city of Arvada that we have a reputation even for those who don’t come here.
When did you know you wanted to be a pastor?
For me, it was always part of my life. Life revolved around church. When I was a kid, I wanted to be a pastor because my dad was one. My grandpa was a pastor. I played church in our living room. I have a picture of me at probably four years old behind a garbage can with a blazer and a grey bowtie pretending to give a sermon.
What is your favorite piece of advice or lesson?
Starting a church is like starting any other business. In the back of mind, I worried that if this doesn’t work out, I could lose funding to continue. But I have learned a lot over this year that your identity as a person is not what you do. I am a pastor, but that’s what I do. First and foremost, I’m a child of God and that’s never going to be taken away. I’m a dad. I’m a husband. I think finding your identity is so important. One of the things I try to do when meeting people, instead of asking them what they do for a living, I ask them about their story. That opens opportunities for me to talk to people on a spiritual level and also helps me to remind them to not get so tangled up in their job. That could be here today and gone tomorrow. But that doesn’t change who you are as a person.
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Click here to read this full Member Spotlight on our blog. Visit Shepherd of the Valley Lutheran Church Candelas at 7400 Indiana St., Arvada, CO.
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Plan Your Perfect Vacation
Steven Howards - Individual
Lindsey Daugherty - Democratic candidate for House District 29
Victoria Lopez - Democratic candidate for House District 29
The Evoke Group
Skyzone Trampoline Park
TOTO Vacations
Axe Roofing
Wyatt Traina Installations, LLC
Elevated Seltzer
GOGO Charters Denver
Code Ninjas
Design Transitions
Colorado Commercial and Residential Painting
A & B Auto Repair
Specialty Footcare
Malone's Clubhouse Grill
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