Welcome to our October E-Newsletter!

Heaps of autumn leaves and the riot of colors all around whisper one thing - it's FALL again! We love to let you know what's trending in the graphics industry and what's happening in our little world. Thank you for being a valued client, supplier & friend of Newhouse Printing!

A CASUAL EVENING WITH CLIENTS

Our customer service and sales staff had a great reason to celebrate on a perfect fall evening at the Silver Lakes Country Club in Akron, OH. Last Thursday, we honored one of our sales associates, Tim McKinnon, who is putting away his PMS swatchbook and heading for retirement. Our management team wanted his customers to feel confident with their new contacts at our company, and be able to know them personally. In addition, it is always beneficial to engage with our customers and associates in a relaxed setting, not to mention the perfect fall weather!

Above: Photo of our Sales Management & Customer Service Team

Below: Photos of the venue, Silver Lakes Country Club

Our HP digital press personalized these party invites with each name imported from an Excel file. It's so simple when you have state of the art equipment!

Three Ways to Make Direct Mail Marketing Work Harder for You

According to the U.S. Postal Service, 98% of people check their mail on a daily basis. The great news about that is, mailboxes don’t have a spam filter or delete button—so chances are good that your recipient will actually read your message. If you want to actually elicit a response, though, you’ll need to be a little more strategic. Try these three ways to make direct mail more effective for your brand or business.

Use multi-channel integration. Don’t let your direct mail do all the heavy lifting; pair it with other marketing tools to get the biggest bang for your buck. Direct mail and email work particularly well together. For example: Send an email to your audience a few days after they receive a postcard, reminding them of your mailer. Or send an email telling them to watch for an exclusive offer in their mailbox a few days before mailing it. Either way, it works best to integrate your marketing channels.
Personalize, personalize, personalize. Would you be happy if someone grilled you a steak even though you’re a vegetarian? You’d rather have a portobello. Nobody will bother to read or respond to mail that doesn’t seem relevant to them. Your prospects have different interests and needs, so it’s more effective to break them into subgroups. This allows you to write focused messaging. The more personalized, the more likely a response.
Give them options in your call to action. Some people hate talking on the phone, so provide an email address or a landing page they can visit to get more info. Others want an immediate response, so they’ll be happiest with a phone number. Convenience is key—the easier you make it for people to act, the better your response rate.

Newhouse Printing
newhouseprinting.com
330-343-1242
111 North Walnut Street | Dover, OH | 44622 US

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