Case On Point
Messier v. New Orleans Louisiana Saints, LLC
(U.S. Ct. of App. for the Fed. Cir. 2025)
Companies sometimes use words or symbols from other countries or cultures as trademarks designating the source of the goods or services. Thus, there are Jeep Cherokee vehicles and London Fog raincoats, even though there is no connection with the tribe or country referenced in those trademarks. In recent years, various groups have objected to such trademarks as "cultural appropriation" and some companies, especially sports teams, have abandoned such trademarks. Thus, the Cleveland Indians are now the Cleveland Guardians, and the Washington Redskins are now the Washington Nationals.
In Messier v. New Orleans Louisiana Saints, LLC, plaintiff filed a petition with the United States Patent and Trademark Office to cancel the Saints' registration of a "fleur de lis" symbol used as a trademark on the team's helmets. He alleged that he had rights in the mark as a descendent of French kings who used the mark in their coat of arms. The USPTO dismissed the petition, observing that Messier did not "allege any commercial interests in the mark, or that he owns or conducts any business under the mark." Messier appealed to federal court, which dismissed his appeal, also finding that he lacked standing to assert a claim for cancellation of the trademark. Thus, in order for a party to challenge a trademark, it must show its objection is based on a legally protectable interest in the mark.
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