April is National Humor Month—we aren't sure if this is a greeting card made-up holiday, but let's go ahead and get our funny on.
Actually, when it comes to content marketing you should consider humor to be fashionable every month, not just in April. Humorous content gets shared more because people are more likely to retweet or repost something funny. But that’s not all: There are other advantages to making your customers laugh. Here are two of them.
1. Laughter triggers emotional responses. Humor creates positive feelings. Laughing releases endorphins, relaxes the body, boosts the immune system, helps relieve stress and generally makes people feel good. These physiological and chemical responses are unconscious and create a pleasant emotional response. By using humor in your content, you associate pleasant feelings with your brand.
2. Humor makes your brand memorable. Research has shown that people tend to forget negative memories but retain good ones. Making your audience laugh will help them to remember you.
Here is a funny marketing campaign we did a couple years ago informing people why they should do business with PRINTING GEEKS like us!
