Lyceum Breakout Speaker Highlight: William Arruda

Dubbed the personal branding guru by Entrepreneur magazine, William Arruda is a sought-after speaker on the topics of branding, career advancement, social media and employee motivation. He is credited with turning the concept of personal branding (introduced by Tom Peters) into a global industry. Combining his twenty years' corporate branding experience with his passion for the people, he founded Reach Personal Branding – which now has representatives in 41 countries around the globe.

William is an accomplished entrepreneur, bestselling author and executive coach, but first and foremost, he's a public speaker. He engages, motivates and inspires audiences with his limitless energy and unique blend of wit, story telling and humor. His client list reads like the pages of Fortune Magazine. Adobe, British Telecom, Cisco, Coca Cola, GE, IBM, J&J, JPMorgan, l’Oreal, Microsoft, Morgan Stanley, Nestle, Ogilvy, and Starwood Hotels are just a few in a long list of clients. As a thought-leader, William is a spokesperson on personal branding, online branding and career management. He has appeared on BBC TV, the Discovery Channel and Fox News Live and has been featured in countless publications, including Forbes, Time, the Wall Street Journal and Harvard Business Review. William is the author of Ditch. Dare. Do! and Career Distinction. He holds a Master's Degree in Education.

View 2015 Leadership Lyceum Agenda

Central Exchange’s Leadership Lyceum is the signature leadership development event for women and men in the Kansas City area. Each year, the Lyceum attracts close to a thousand participants for a day of nationally recognized speakers and networking. 
Brand You: Know Yourself. Make Yourself Known.
The goal for this year's Lyceum is to present the premier conference in Kansas City focused on leadership through branding. The program will provide attendees with strategies and techniques to tell their story by understanding, building, changing and enhancing their brand capabilities. Attendees should leave the conference able to:
  • Recognize key attributes of a successful brand
  • Learn from leaders about their brand journey
  • How to create or reinvent a company or individual brand over time
  • Identify strategies to manage a social media reputation
For more information on speakers and agenda, please visit www.cxlyceum.com. 
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