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Rooibos has recently become the first African food that the European Commission has approved for protected designations of origin and protected geographical indications. This means Rooibos has joined the likes of Champagne, Irish Whiskey and more - all of which are products that have received the same certifications. Read more about what this means for the industry below.
At Rooibos Limited, we recently honoured our long-service employees. This group of dedicated team members have been at Rooibos Limited for 10, 20 or 40 years with uninterrupted service. Have a look at the full story below to find out who these employees are.
In other news, the Rooibos industry has recently reaffirmed its commitment to sustainability. On World Environment Day, an art piece was created using cups of Rooibos tea to commemorate this promise to sustainable production. You can view a photo of the piece below.
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In a world-first for African food, the European Commission has approved the registration of the designation ‘Rooibos’/’Red Bush’ in its register of protected designations of origin and protected geographical indications where it joins Champagne, Irish Whiskey, Porto, Queso Manchego and other iconic products already registered.
Food products listed on the EU register of protected designations of origins generate almost R1.24 trillion in value. Bilateral agreements between the EU and its international partners, including between the EU and China, recognise the protected designations of origin. The recognition of the products’ origin empowers consumers to distinguish quality products and trust that they are enjoying authentic quality products linked to the region of origin, knowledge and know-how of its producers.
Click here to read more or listen to the full interview with Martin Bergh. Managing Director of Rooibos Ltd, on the CapeTalk Afternoon Drive with John Maytham below:
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| Rooibos Limited has been the preferred supplier of Rooibos to the world since 1954. Since its modest beginnings, this company has been honouring their hard-working employees while creating a productive work environment.
Each year, the management team at Rooibos Limited awards their long-service employees with trophies in appreciation of their dedicated service.
Rooibos Limited has honoured staff who have completed 10, 20, or 40 years of uninterrupted service at their headquarters in Clanwilliam.
Karlien van der Spuy, Accountant of the Financial Department, has been with the company for 10 years.
Employees who have been with Rooibos Limited for 20 years include Granville Booysen, Boiler Operator of the Plant Maintenance Department; and Cornelis Swartz, Supervisor of the Processing Department.
Gert van Rooy, Factotum and Handy Man at Rooibos Limited, has been with the company since 1981 – an incredible 40 years.
Click here to read more.
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| Men’s health has become a massive focus in the medical community over the past few years. Now, research is suggesting that men can greatly benefit from drinking more Rooibos.
Some of the benefits include that Rooibos can help with fertility in men, thanks to its high antioxidant content. It also helps to prevent and fight diseases like cancer, diabetes, high blood pressure and heart related illnesses which are quite common health issues amongst men. Further to these benefits, Rooibos can also help to maintain healthy weight – with obesity being another disease for men to watch out for, especially as they age.
Click here to read the full article to discover even more ways in which Rooibos can benefit men’s health.
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| While the Rooibos industry has always had environmental preservation at heart, an increased global demand for the tea has compelled the industry to more proactively review its impact across its value chain.
Nicie Vorster, a director of the SA Rooibos Council (SARC) says the industry is renewing its focus on sustainability.
To symbolically demonstrate the industry’s uncompromising commitment to sustainability, the SARC constructed a visually impactful public art installation in Johannesburg to coincide with World Environment Day, which fell on Saturday, 5 June.
Click here to read more.
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| A partnership between Twinings, an international tea company based in the UK, and the Pebbles Project, a registered NPO, has been formed to provide access to healthcare services in remote areas through a mobile health clinic. The partnership is part of ‘Sourced with Care’, which is Twinings’ responsible sourcing programme.
The mobile health service will support around 800 farm workers and their children on a number of UTZ-certified Rooibos tea farms in the Clanwilliam and Citrusdal area with wellness screenings, routine health check-ups, primary healthcare support, health and wellness workshops and over-the-counter health products. Health workshops will be presented on topics such as family planning, maternal health, hygiene, TB and HIV/AIDS, substance abuse and lifestyle diseases.
Click here to read more.
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| In a recent interview on RSG, Nicie Vorster, director of the SA Rooibos Council (SARC), discussed the rapid growth of the Rooibos industry.
According to Vorster, the global move towards healthier lifestyles has played a role in the upward trend of Rooibos’ popularity. Further to this, he argues that the younger generation, which are living more plant-based and wellness-focused lifestyles are turning to Rooibos due to its many benefits.
Click here to listen to the full interview.
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| Find out more about Rooibos and the company that introduced this exceptional product to the world, becoming the preferred supplier of Rooibos across the globe. To stay up to date with the latest news from Rooibos Limited, follow us on social media.
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