In this edition of Rooibos Innovation, discover how African Extracts is backing the annual Men’s Health competition with its Rooibos Man range.

We also explore a new tea brand created for performance athletes, and how Rooibos plays a key role in its unique formulation.

Plus, read about an exciting limited edition collaboration between BOS and MetaLab - a powerful partnership between two distinctly South African brands.

All this and more, below!

Men’s Health has launched its annual competition in search of the magazine’s next cover star. Open to men from across the country, this much-anticipated contest offers the chance to win a prestigious title and impressive prizes.

This year, the competition is backed by several notable brands, including African Extracts, which is proudly supporting the campaign with its Rooibos Man range.

As part of their contribution to the grand prize, African Extracts is spotlighting their 3-in-1 Shower Gel – the ultimate post-workout essential. It’s fast, effective, and biodegradable, making it ideal for use anywhere, even outdoors.

Click here to find out more.

Mission Tea is a new range of caffeine-free tea blends designed to support energy, performance, and recovery. The brand was founded by Tom Whittle, whose passion for fitness and wellness inspired its creation.

One of the standout blends in the range is the Recovery Tea - a caffeine-free Rooibos infusion with berry and Ashwagandha. According to the brand, this powerful combination helps protect muscle tissue from injury and promotes relaxation.

Click here to read more.

Local iced tea brand BOS has teamed up with protein supplement company MetaLab for a limited-edition collaboration that aims to redefine functional beverages by combining the power of Rooibos with targeted nutrition. This marks a first-of-its-kind partnership in South Africa, uniting two innovative brands to infuse premium protein with authentic Rooibos extract – delivering the benefits of three cups of Rooibos tea in just one scoop.

MetaLab’s protein formulas have been enhanced with BOS’s signature Rooibos vitality, resulting in two standout flavours that offer both function and flavour.

Click here to find out more.