In this edition of Rooibos News, we explore how Rooibos continues to strengthen its position both at home and globally — from being recognised as a gentle everyday wellness companion to opening new export opportunities in key international markets.

We look at how the industry is navigating climate pressures with a focus on resilience and quality, why improved access to China could boost long-term growth, and how Rooibos is inspiring fresh creativity in the world of sophisticated alcohol-free beverages. 

All this and more below!

Rooibos has been highlighted among herbal teas that may support sleep, digestion, immunity and overall wellbeing, reinforcing its reputation as a gentle, everyday wellness companion. Naturally sweet and smooth, Rooibos is derived from the South African red bush (Aspalathus linearis) and is widely valued for its rich antioxidant profile.

These antioxidants may help protect cells against oxidative stress, while early laboratory and animal research suggests Rooibos could support liver health, bone strength and healthy blood pressure. Although more human studies are needed to confirm these benefits, Rooibos remains a popular choice for those seeking a naturally caffeine-free beverage that fits easily into daily routines.

As interest grows in simple, plant-based ways to support health, Rooibos continues to stand out as an accessible and soothing option for overall wellness.

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South Africa’s Rooibos industry is maintaining a steady course despite ongoing climate variability, with the sector prioritising resilience, quality and sustainable growth as it moves through 2026.

South African Rooibos Council chairperson Dawie de Villiers notes that the industry’s strength lies in balancing environmental realities with long-term market confidence. Rather than chasing expansion, the focus remains on protecting Rooibos’ reputation for quality, origin integrity and responsible stewardship — key to supporting rural livelihoods and global trust.

Production continues to reflect Rooibos’ dry-land nature and reliance on natural rainfall within its limited growing region. Estimated output for 2025 is around 15 000 tons, down from 17 000 tons in 2023, within the typical historical range of 13 000 to 25 000 tons.

With global demand holding steady at roughly 18 000 tons annually, the industry remains firmly focused on sustainability and plant health over volume-driven growth.

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South Africa’s Rooibos industry could benefit from improved access to the Chinese market following the signing of the Framework Agreement on Economic Partnership for Shared Prosperity (CAEPA) between Pretoria and Beijing on 6 February. China has confirmed it will grant duty-free access to South African goods without requiring reciprocal tariff cuts — a move that strengthens export potential for uniquely South African products such as Rooibos.

While the agreement is not yet a full free trade deal, both countries aim to conclude an “Early Harvest Agreement” by the end of March 2026, introducing tariff preferences on selected exports. For Rooibos producers, the development signals growing opportunity in Asia as South Africa works to diversify trade partners and protect competitiveness amid shifting global tariff pressures.

China’s broader plan to remove tariffs on imports from most African countries from 1 May 2026 adds further momentum. With bilateral trade between the two nations reaching $53.58 billion in 2025, the improved market access reinforces Rooibos’ long-term export prospects — positioning the iconic South African tea to deepen its footprint in one of the world’s largest and fastest-growing consumer markets.

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Renowned French mixologist Margot Lecarpentier is known for pushing cocktail culture in fresh, accessible directions — and Rooibos has found a place in her alcohol-free repertoire. Speaking about her preferred non-alcoholic options, Lecarpentier highlighted herbal teas like Rooibos as a go-to for creating flavourful, refreshing drinks.

Her simple approach is both elegant and practical: brew Rooibos cold, add plenty of orange slices and allow it to steep overnight. The result is a naturally smooth, aromatic drink that fits perfectly with the growing demand for sophisticated alcohol-free alternatives. It’s another sign that Rooibos continues to shine beyond the teacup, inspiring modern beverage creativity around the world.

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