Is Your Store Ready For A Customer Loyalty Program?
(Hint - It Should Be!)
More and more retailers are utilizing customer follow-up and loyalty programs to maximize repeat business and help combat online discounters. If you’ve been debating whether to set up a formal customer retention and rewards program, here are a few good questions to ask yourself before pulling the trigger. If you answer "no" to at least one of these, then a loyalty program may be right for your business.
1. Are we maximizing our attach rate and transactions per customer?
Do you find customers leaving the store too often without purchasing accessories, clothing or other add-ons?

Are there lengthy gaps between their store visits?

A personalized follow-up email sent out automatically after a customer's most recent purchase that thanks them for their patronage along with enticing messaging can help bring that customer back into the store more frequently and increase your sales on higher margin accessory items.
2. Are we doing a good job limiting discounting in our store?

If not, an automated rewards program gives you an alternative to straight discounting while incentivizing customers to make repeat visits and purchases. Wouldn't it be better for you (and your margins) if customers earned rewards that could be used on a future visit, rather than receiving discounts on each and every purchase? 
3. Are we getting meaningful feedback from our customers?
Including satisfaction surveys in your customer follow-up communications is a great way to get timely, actionable feedback on the important stuff- customer experience, salespeople, service department, etc. 

Also give your customer the option to leave a review by including links to popular review sites.

Bottom line- don’t select a loyalty platform without some form of survey integration.
Setting Up A Loyalty Program for The Season

Here are some key questions you'll want to ask any potential loyalty solutions provider:

1. Will it already integrate with my POS system or do I need another device?
2. What are the upfront set-up and monthly costs?
3. What are the reporting and survey capabilities?
4. Is the system automated, from data in to communications out?  
5. Can I customize so that it reflects my store's branding and unique identity?
CCA Sports Retail Services helps independent retailers maximize their profitability through combined economies of scale and through operations, marketing and business savings programs. These retail services include an automated customer follow-up and loyalty platform for outdoor, fitness and winter sports retailers. For information on becoming a CCA Sports Retail Services member:
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