Subscribe to our email list
High End Branding

Case Study:
How One Business Used Positioning and Branding to Succeed


In a recent interview with a business leader that markets high-end custom woodwork/millwork products to consumers, we came across a great story to share about how companies with high-end brands can achieve differentiation by investigating niche positioning and great branding.
As is the case for many companies starting out, the approach to business and branding can shift over time. When this company started out, they entered the market in direct competition with U.S. manufacturers who sold “custom design packages,” ready-made kits manufactured overseas at minimal cost, with free “design services” to sweeten the deal. Originally, this company tried to compete in this market category but ended up rethinking their strategy. As a company truly invested in quality, and with a deep concern for their customers’ needs, they saw an opportunity to differentiate through brand positioning.
Read full case study here

“If you do what you’ve always done, you’ll get what you’ve always gotten.”

– Tony Robbins
MORE ABOUT BRANDS
The Two Minute Brand Integration Test Will your Brand pass the 6P alignment test?
4 Steps to Success for Brand Leaders Where is your brand right now?
AROUND THE WEB
VR headsets 2017: which headset offers the best bang for your buck?
Smart Design: Your iPhone Could Stop You From Texting And Driving Soon
STRATEGY  |  BRANDING  |  ONLINE MARKETING  |  ADVERTISING 
WEBSITES  |  SEO  |  EMAIL  |  CRM