The Definitive Guide to Snapchat On-Demand Geofilters
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Tuesday | Social Media
Snapchat On-Demand Geofilters

How to Create and Use Snapchat's New Custom Geofilters

In case you’re just getting into Snapchat, a geofilter is a design you can overlay onto a photo you take in the app, but they are only available when you are in a certain location. And now, anyone can create them. To get started, Gary Vaynerchuk offers a guide for how to upload and create your own geofilter.

A 3-Step Guide to Using Snapchat’s New On-Demand Geofilters

A never-before-seen hybrid of paid and earned media, geofilters allow advocates to share branded content that grabs their audience's attention. Follow these three steps from Social Media Today to see how one company created a custom geofilter for an extravagent event to really pack a punch with their social media marketing.

How Much a Snapchat Geofilter Costs at the Oscars & 5 Other Big Events

Custom geofilters are super cool—but are they affordable for businesses to actually use? Check out how much it would cost to run a Snapchat on-demand geofilter around these examples from Marketing Land: the Academy Awards, SXSW, during spring break in Las Vegas, and more.
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