💡 From Funnel to Flow: Rethinking the Shopper Journey

At Adweek’s Brandweek, our founder Jennifer Silverberg joined marketing leaders from Sephora, Kellanova, LYS Beauty, ARGONAUT, and Liquid Death to unpack how omnichannel is transforming the “full funnel.”

Her message was simple: “We used to market in one place and sell in another. Now everything happens in one place – on your phone.”

That instant path from discovery to purchase is reshaping how consumers shop and how brands need to think about engagement, measurement, and conversion.

The takeaway for marketers? The winners aren’t the ones shouting the loudest. They’re the ones connecting inspiration to checkout and making that journey seamless.

That’s what SmartCommerce does best: helps brands turn every impression into a carted product and every moment into measurable performance.

👉 Book a quick demo to see how it works for your brand.

If you’d like to watch the full Brandweek conversation, you can check it out here.

⚙️ New Integration: Salesforce CRM Data Collection

Building on our CRM integrations that started with Klaviyo, SmartCommerce now connects with Salesforce to help brands collect first-party data from served media by way of Shopper's Choice landing pages.

This new feature helps teams:
 ✅ Expand CRM reach by capturing new contacts through paid media.
 ✅ Enrich existing data with fresh inputs like email, name, or phone number.
 ✅ Connect seamlessly through SmartSuite’s Salesforce accelerator for easy setup.

Together, these integrations help brands unlock smarter audience growth, cleaner data, and measurable media performance across every campaign.

And we’re not stopping there — automated Ibotta promotions are coming next, giving brands even more ways to connect, convert, and reward shoppers in real time.

🎉 Power Partner Status,

Thanks to You

We’re honored to share that SmartCommerce has been named an Inc. Power Partner for 2025 – a recognition celebrating B2B companies that are truly helping businesses grow and succeed.

Out of hundreds of applicants, we were selected after a review process that included direct feedback from the brands we partner with. So really, this honor belongs to you.

Your insights, your trust, and your collaboration are what move the needle – not just for your business but for ours, too. Every challenge you bring us, every new idea we explore together, and every shared win is what makes recognition like this possible.
We’re so proud to be in your corner and even more excited for what’s next.
 
See the full list on Inc.com

🦃 Grateful for What We Build Together

To the brands who trust us to make shopping smarter,
the partners who keep the industry moving forward,
and every collaboration that turns possibility into performance – thank you. 🧡

This week, shoppers across the country will find their Thanksgiving turkey using the Butterball Product Locator, powered by Click2Cart®.

It’s a perfect reminder of what we’re grateful for: technology that connects, partners that innovate, and consumers who keep discovering smarter ways to shop.

Here’s to connection, innovation, and full carts ahead. 🥧

Happy Thanksgiving from all of us at SmartCommerce.

📚 3 Must-Reads

AI Shopping Assistants Take the Wheel

Read more →

DoorDash Data Brings Main Street Into Focus

Read more →

Mini Snacks Are Having Their Moment

Read more →