NASHVILLE, TN (February 11, 2026) — After spending more than 25 years building brands in the advertising and sales world, Texas singer-songwriter Wes McClelland is turning that expertise toward his first love: traditional country music storytelling.
McClelland has partnered with GrassRoots Promotion, one of Nashville's most respected independent radio marketing firms, to launch his highly anticipated single "What I Know Now" on February 26, 2026. The track will hit country radio and streaming platforms simultaneously, marking a pivotal moment for the artist who describes his sound as "Modern Traditionalist."
It's a fitting description. Recorded at the legendary Dark Horse Recording in Franklin, Tennessee, "What I Know Now" delivers a poignant reflection on the perspective only time can provide—wrapped in production that honors both 2026's sonic standards and the grit of McClelland's influences. Think George Strait's timeless delivery meets Randy Travis's emotional depth.
For McClelland, the choice to work with GrassRoots Promotion wasn't just strategic—it was personal.
"In both advertising and music, the most important thing you can build is trust," he explains. "Partnering with Teresa Johnston-Chance and the entire GrassRoots team was the obvious choice. They understand the soul of this project and have a proven track record of giving independent artists a powerful, national voice."
That trust runs both ways. Rebekah Clements, Promotion Director at GrassRoots Promotion, shares the enthusiasm: "GrassRoots Promotion is proud to be a part of Wes' team and we are thrilled to help bring his music to country radio as well as digital platforms. Wes is an incredibly talented artist and songwriter and we look forward to our partnership with him."
GrassRoots Promotion, founded in 1996 and led by Nancy Tunick and Teresa Johnston-Chance, has built its reputation on an "artist-first" philosophy and deep connections to secondary and tertiary markets—exactly where authentic country fans are hungry for music that feels real.
