From first entry to final debate, the judging rooms in Las Vegas have been electric. Now, LIA is proud to reveal the closing chapter of this year’s Winners & Finalists. Created for Creatives, LIA unites the brightest minds in the industry from around the world to evaluate every idea from start to end without pre-judging, for a fair and rigorous selection of winners. Check out the full list of Winners & Finalists online: you just might be inspired to craft the next big Grand LIA winner.

Reflecting on yet another successful year of on-site judging in Las Vegas, LIA President & Founder Barbara Levy shared, "I once heard it said that, 'Winning isn't getting ahead of others. It's getting ahead of yourself.' Everyone should be very proud of the work that was submitted and judged by the top people in the industry. You really impressed the judges. Heartiest congratulations to all the Winners and Finalists."

Under the leadership of Jury President Samira Ansari, Chief Creative Officer of Ogilvy New York, the jury for Digital and Use of Social Media & Influencers is proud to reveal this year’s stand-out campaigns.

Honoring the best digital experiences across a variety of platforms, ranging from apps and social media, to games and mixed reality, the jury awarded the best work in the Digital category with three Gold, 11 Silver and 13 Bronze Statues, plus nine Finalists. No Grand LIA was awarded by the jury.

The Use of Social Media & Influencers category recognizes ideas crafted specifically to drive engagement through social platforms or by leveraging influencer reach to drive impact. Ogilvy Singapore  earned the Grand LIA for their powerful social campaign “Vaseline Verified” for Unilever / Vaseline. In total, the jury recognised a Grand LIA, seven Gold, eight Silver and 14 Bronze Statues, alongside 11 Finalists.

VIEW THE WINNERS & FINALISTS 

Guided by Jury President Anthony Chelvanathan, Global Creative Partner & Chief Creative Officer of Edelman Canada, the Creativity in PR jury is delighted to announce this year’s winners.

This category honors work rooted in creative thinking that shapes opinion, drives cultural relevance and enhances brand reputation through earned media. The jury recognized the category’s best work with a Grand LIA, 23 Gold, 19 Silver and 24 Bronze Statues, along with 10 Finalists. FCB New York received the Grand LIA for their exceptional campaign “Tree Correspondents,” created for Hyundai Motor Company.

VIEW THE WINNERS & FINALISTS 

With Jury President Gavin Chimes, Chief Creative Officer of Howatson+Company Sydney, at the helm, the jury for Creativity in B2B and Transformative Business Impact proudly unveils this year’s honorees.

The Creativity in B2B category recognizes world-class creativity in promoting products and services from one business to another. This year, the jury celebrated the best B2B ideas with a Grand LIA, five Gold, five Silver and five Bronze Statues, in addition to two Finalists. FP7 McCann, Dubai took home the Grand LIA for their outstanding campaign “Recipe for Change” developed for Puck. 

The Transformative Business Impact category celebrates creative solutions that reshapes organizations from the inside out, not just their communications, but also their operations, products, services, and experiences. The jury awarded a Grand LIA, six Gold, five Silver and two Bronze Statues, no entries attained Finalists. Publicis Conseil, Paris captured the Grand LIA for their transformative project “Three Words,” created for AXA.

VIEW THE WINNERS & FINALISTS 

The Integration and Direct jury, led by Jury President Rob Doubal, Global Chief Creative Officer of M+C Saatchi, has named this year’s batch of outstanding winners.

Integration celebrates ideas that work cohesively across three or more channels, embedding themselves into culture with influence and impact. The jury awarded a Grand LIA, eight Gold, 10 Silver and seven Bronze Statues, alongside eight Finalists. Publicis Conseil, Paris took the Grand LIA for their integrated campaign “Three Words” created for AXA. “Three Words” was awarded 20 Statues including four Grand LIAs.

The Direct category honors creative work that drives a direct response from its audience with a clear call to action. This year, the jury recognized outstanding entries with a Grand LIA, seven Gold, 11 Silver and 13 Bronze Statues, plus eight Finalists. Ogilvy Singapore earned the Grand LIA for their campaign “Vaseline Verified,” crafted for Unilever / Vaseline. Eight different juries awarded “Vaseline Verified”13 statues including three Grand LIAs.

VIEW THE WINNERS & FINALISTS 

Manage your preferences | Opt Out using TrueRemove™
Got this as a forward? Sign up to receive our future emails.
View this email online.

2 Bay Club Drive Suite 3J | Bayside, NY 11360 US

This email was sent to .
To continue receiving our emails, add us to your address book.