Hello Colleague,

Every communications channel comes with different requirements, best practices, and challenges. And while channel best practices are not unique to the NYU brand, adhering to them strengthens the credibility of our messaging. Whether you’re creating digital advertisements, social media posts, brochures, or websites, you can refer to channel guidelines created by expert teams within NYU University Relations and Public Affairs to help make your work easier and your content more impactful. These teams are also here to help you with larger projects—all you have to do is get in touch.

In case you missed it: In previous parts of NYU Brand Basics, we covered the NYU brand essence, personality, and audience personas; templates and logos; the NYU voice and tone; content strategy; the NYU look; and editorial, inclusivity, and accessibility standards.