What Are The Numbers
What Are The Numbers
If you're not already doing this, be sure to claim YOUR business on Google, so you receive this report every month. This is the Wine Road's report for June.

Details here - Google My Business


Jan-June 2018 vs 2019

Visitor traffic to our site, via Google Analytics.
Did you know you can pay to have Alexa audit your site?  They provide a complete report (page by page) showing any problem links, how to fine-tune for better SEO, keywords, compare your site to others for benchmarking.  Alexa Audits

My Wine Road (consumer e-news)

Currently, we have 53,362 subscribers, up 13% since January
An average open rate of 18.6% 
Averaging 720 unique clicks per newsletter
TOP 3 clicks per month:
Jan - Winter Wineland 340, Wine Road lodgings 178, Visit Geyserville 100
Feb - Barrel Tasting 274, Along the Wine Road blog 130, Event Tickets 88
March - WineRoad.com ~ new site 148, Barrel Tasting 123, Wine Road blog 111
April - Online Cookbook 322, Event Calendar 199, Tasting Pass 122
May - Event Calendar 611, Tasting Pass 150, Lodgings 64, Map-Request 64
June - Tasting Pass 535, Event Calendar 269, Wine & Food Affair 125

Online Requests

Customers order maps via our website, they fill out concierge requests forms and they buy tasting passes.
This is how the numbers are looking for the first half of this year vs. last year.
As a side note, in June our Tasting Pass was sold to visitors from 17 states, Italy and Quebec.

Trip Advisor

We were finally able to claim a page on Trip Advisor and begin asking guests to review us, for our events, the Tasting Pass, the concierge service or simply our website, as a trip planning tool. We asked in July and received 7 5-star ratings immediately. Click here to read Trip Advisor Reviews.

Wine Road Podcast

We currently post a new show every other Thursday.  Shows are "travel-centric" sharing itinerary ideas, interviews with winery owners, winemakers, chefs, tourism leaders. Our listeners are engaged, and they stay connected to us via emails and direct messaging. The more our members share the lnk to our podcast, the better for everyone!  We have won a Taste Award for our shows and we were named Top 30 Wine Podcast (we were #3). 
On Facebook, we post 4-5 times per week. This includes our weekly Featured Lodging Member, wine Wednesday and other "days". 
Instagram is to showcase what's happening now; vineyard shots, tasters enjoying the day and to promote our Tasting Pass. This feed is also on our homepage. 
With Twitter we share our podcast, link to our blog and share other local news.

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