July 2026
TOURISM INDUSTRY NEWS
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Regional Visitor Profile Research Reports Now Available
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"Southern Oregon showed above average Very Satisfied scores, and no dissatisfaction expressed by visitors. Additionally, the region performs above average for likelihood to return and recommend scores."
In April, Travel Oregon released the 2025 Visitor Profile Research Report with data from Oregon visitors that provides insights on their perceptions, motivations, trip details, satisfaction, planning and demographics. This study offers insights into the Oregon visitor experience from multiple perspectives such as origin, destination, or by type of traveler (e.g., visitors who engage in outdoor recreation activities). Regional breakdowns of this report are now available.
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| May Regional Research Report |
In May, hotel Demand throughout the Southern Oregon Region continued to trend below the same time last year, as hotels sold 2.0% fewer room nights YoY, while Supply remained elevated, up 3.3% YoY.
Year-to-date through May, Southern Oregon Region hotels have recorded a 4.7% decline in Occupancy, which is the result of a 1.9% drop in Demand paired with a 3.0% increase in Supply.
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Travel Oregon is accepting story idea submissions for their consumer-facing and industry-facing communication channels. Content may be used for media pitching and shared internally for consideration across Travel Oregon’s channels. We’d love to hear about tourism offerings, experiences or destinations that can be included in a future editorial pitch.
Let's get the word out about Southern Oregon happenings!
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| Digital Advertising Opportunities with TSO |
The 2026/27 Travel Southern Oregon Digital Media Kit is here! Reach highly engaged travelers through advertising opportunities across SouthernOregon.org, our consumer email newsletter, and our NEW custom story content program.
Whether you're looking to increase brand awareness, drive bookings, or tell a deeper story about your business or destination, our digital advertising options offer flexible opportunities to connect with visitors as they plan their Southern Oregon adventures.
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Advertise with Expedia with Travel Oregon |
Expedia Group Advertising is proud to support Travel Oregon and its DMO partners with a turnkey, data-driven campaign that reaches high-intent travelers at the moment of inspiration with a Travel Oregon Fall/Winter Co-op campaign opportunity.
Join the upcoming webinar on July 14 from 12-1 p.m to learn more.
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| Oregon Tourism Commission Meeting in Ashland |
Mark your calendars! The Oregon Tourism Commission will host the in-person September gathering in Ashland at Carpenter Hall.
Agenda and additional details to come.
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Travel Southern Oregon is committed to supporting the tourism industry through sustainable destination development, ensuring a positive regional economic impact and a great visitor experience.
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