We’re proud to announce that Kristin Winzeler has been promoted to Executive Director of True North 400! Kristin has been a driving force behind the region’s growth, playing a key role in advancing strategic projects and partnerships that shape the future of North Fulton. Her passion, vision and deep commitment to the community’s accessibility and mobility will continue to move the organization forward as we enter this exciting new chapter.

We also extend heartfelt congratulations to former Executive Director Brandon Beach on his confirmation as the new U.S. Treasurer, an extraordinary achievement that reflects his lifelong dedication to public service and leadership.

With Kristin at the helm, the future of True North 400 is in excellent hands. If you’d like to read, firsthand, Kristin’s plans for what’s next for the district, click here to read her Executive Director outlook.

Please congratulate Alex Battle on his new role as Director of Development and Government Affairs at True North 400!

Since joining the organization in 2020, Alex has played an essential role in building relationships and leading outreach efforts that have strengthened connections throughout the district. In his new position, Alex will lead initiatives to expand the district’s boundaries, increase our impact and serve as a key liaison to civic and business leaders across the region.

We’re thrilled for Alex to step into this leadership role and continue shaping the future of True North 400!

Exciting news out of Roswell! On June 23, the Roswell City Council approved the purchase of approximately 24 acres at 365 Hardscrabble Road to create a new city park. The land will be combined with an adjacent 25-acre city-owned parcel on Chaffin Road to form what will become a 49-acre green space.

The park will be named The Edwin and Nelda Spruill Park, honoring the legacy of the land’s most recent owners. The $7.5 million acquisition underscores the city's long-standing vision to enhance recreational spaces and preserve green infrastructure.

With growing investments in parks and transportation safety, Roswell is taking strategic steps to support a more vibrant, accessible and connected community.

Alpharetta is once again stepping up to the plate! From July 17–20, the city will welcome more than 100 teams for the Triple Crown Southeast Nationals softball tournament, marking the 10th consecutive year the prestigious event has been held there.

Games will take place at sports venues throughout the area and will feature nationally ranked girls’ teams competing across several age groups. Attendance is free and open to the public, making it a great opportunity to support youth sports and catch top-tier softball action.

“This is more than just a softball tournament—it’s a citywide win,” said Janet Rodgers, President and CEO of Awesome Alpharetta. “We’re honored to welcome Triple Crown Fastpitch back for its 10th year and look forward to the energy and excitement it brings to our community.”

Milton continues to shine as one of Georgia’s premier communities for families, and for good reason. With top-rated schools, a strong sense of safety and a scenic, small-town atmosphere, Milton offers a quality of life that’s hard to match in the greater Atlanta area.

Families are especially drawn to Milton’s award-winning public schools as well as excellent private and charter options. These academic offerings, combined with a wide array of outdoor recreation opportunities, create a well-rounded environment for raising children.

Whether you’re seeking strong schools, a safe place to grow or the charm of a connected community, Milton remains one of Georgia’s most sought-after places to call home.

The Greater North Fulton Chamber has officially announced Rich Johnson as the inaugural Executive Director of the newly formed North Fulton Economic Alliance, an initiative designed to elevate the region’s economic future. True North 400 invested in the Economic Alliance, recognizing it as a strategic opportunity to collaboratively attract new business to the district’s three cities—creating a win-win for both economic growth and community development.

Following a national search, Johnson was selected to lead the implementation of a five-year strategic plan. A lifelong North Fulton resident and highly respected leader, Johnson brings a wealth of experience in legislative affairs, corporate strategy and economic development.

“This region has so much to offer and such an amazing story to tell,” Johnson said. “I look forward to working with our leaders to create that narrative and truly develop The Alliance.”

Looking for the perfect way to beat the summer heat? North Fulton has no shortage of family-friendly splash pads and pools to keep everyone cool and entertained.

• Town Green at Alpharetta City Center
Let the kids splash around the spray fountain right in front of City Hall while you relax on shaded seating nearby.

• East Roswell Park Sprayground
A local favorite with fun, interactive water features. Just $2 entry and free for little ones under 1!

• Riverside Park in Roswell
Get soaked under the spinning mushroom or dart through jets at this charming water play zone. Only $2 admission and under 1 is free.

• Milton City Pool
Swim laps, float around or bring the littles for the walk-in kiddie pool. Entry ranges from $5–$7.50.

• Roswell Area Park Pool
Dive into summer fun at this Olympic-size pool with a diving well, wading area and aquatic fitness options. Just $3–$5 and free for kids under 1.

• Wills Park Pool
This Alpharetta gem offers lap swim, water fitness and family-friendly open swim. Entry is $5–$10 and free for kids under 3.

Grab your sunscreen, pack a towel and start exploring your way to a cooler summer!