Atlanta is a sporting events and conference mecca, attracting 51 million visitors in 2024. When people visit — be it for work or play — their safety is the top priority. As a result, crisis communications should have equal footing for any event — big or small.
The key to crisis communications is planning ahead. Once you have a plan that covers any type of emergency, you can prepare clear messaging to the appropriate agencies and outlets. A well-prepared crisis communications plan should outline not just what to do, but what to say, how to say it, who should say it and to whom.
For high-profile events, it is essential that your crisis comms plan not only be comprehensive but also include strategies for integrating communication with a variety of groups and organizations, including:
