Feb. 25, 2021                                                                                                                                                                                               Photo by Aly Nicklas     

Destination Ready Program Awards Funds

Travel Oregon has awarded $913,000 for the development, enhancement and stewardship of key visitor experiences that are COVID-19 appropriate, will aid in economic recovery, enhance local livability and provide access to a diversity of explorers through the Destination Ready program. 
Originally announced as a $250,000 opportunity, Travel Oregon received more than $4 million in requests through 135 applications. In response to this high demand, the agency reviewed internal program dollars and reallocated resources to increase the award amount $913,000, which allowed 34 projects to be awarded across the state. Projects will range from direct investments to more collaborative projects, where Travel Oregon staff will work closely with awardees through implementation.
Learn about the projects awarded funding in the official press release. 

Travel Oregon State of the Industry, March 2

Join us on Tuesday, March 2 to learn about international and domestic travel impacts, Travel Oregon’s biennial forecast for fiscal year 21-23, the agency’s suite of investments and programming focused on recovery, and strategic planning efforts. Speakers include Travel Oregon CEO, Todd Davidson, and President of Tourism Economics, Adam Sacks.
Register here to receive follow-up information or watch it live-streamed on Travel Oregon’s Industry YouTube channel. Please share this opportunity with your networks.  

Drive Online Business for Free with Locl, Inc. Webinar, March 11

Did you know that more than 90% of internet searches happen on Google? Most of us rely on Google to help make decisions about nearly everything – from planning to purchases. This behavior has only been exacerbated by the pandemic. How a tourism business appears online, specifically on Google, matters. Up-to-date Google listings are more likely considered to be reputable, attract more visits and are 50% more likely to lead to a purchase.  
Join us March 11, from 12-1 p.m., and learn how you can take advantage of Google My Business and Locl’s optimization suite to drive business.
Register here and share this opportunity with your networks.  

Destination Capitol Hill, March 17

This week is the last opportunity to register to attend this year’s virtual Destination Capitol Hill. U.S. Travel will provide attendees with talking points, a breakdown of their key legislative asks and the latest travel impact data prior to March 17. Additionally, an exclusive issues briefing with U.S. Travel’s public affairs team will take place on March 15. A link to register for that briefing will be available in your Destination Capitol Hill confirmation email. 
Register for Destination Capitol Hill here.

Access the Feb. 23 Commission Meeting Recording

On Feb. 23 the Oregon Tourism Commission held a virtual meeting. To adhere to Governor Brown’s directive on social distancing measures, this meeting was live streamed.
We invite you to watch the full recording and review meeting materials presented to the Commission during the meeting. Please direct questions to industry@traveloregon.com.

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