Part 1 in the Series
Some agents try to cut corners when it comes to investing in professional photography for their listings. But if you are trying to present yourself as an elite agent, there is more to consider.
The case for investing in professional photography.
An article by Market Leader takes the listing agent through this analysis:
"Let’s assume that you’re an average agent, working in an average market where the median sales price is the same as the national median, about $222,275, and you take one of those average listings.
If you spend just 1/10 of 1 percent of the list price to advertise the home, it would cost you $222. Considering your commission could be $6,668, $222 seems paltry, doesn’t it?
The extra money spent to adequately market your listing pays off even after the sale. An additional benefit of drop-dead gorgeous photos is that you’ll be viewed as more professional and get more listings, hopefully with a an even higher price tag."