"Extraordinary is Ordinary" Behind the Scenes
On June 27, Travel Oregon launched “Extraordinary is Ordinary,” to remind visitors and residents of all that is extraordinary in the state by getting back it its roots. The campaign offers a whimsical take on three ubiquitous elements in Oregon – rocks, water and soil.
Here’s a peek at how it all came together – and you just might be inspired to watch it again and again to catch the many layers.
Copies of the three Extraordinary is Ordinary end-card scenes as postcards and posters are available to the public at
Travel Oregon Welcome Centers across the state, in Ashland, Portland, Oregon City, Seaside, Brookings, Ontario and Klamath Falls.