Dear Colleagues,

A good number of our clients are on a traditional calendar year, which means they’re putting their plans for 2026 together now. And even if you’re on a June year-end fiscal calendar, you’ll find these three new Cahoots Courses a huge help. They focus on the essentials and tools for planning your communications, development, and marketing.  

And Consider This: When you get the urge to go military and begin using initialisms, or acronyms in your name, think twice. Or better yet, just don't do it. It may be easier for your internal operations, but it can cost you brand name recognition.  

Plus, we’re encouraged that in-person activities and events are trending. In real life, most folks do love a good get together. 

Your Marketing Strategy 

Planning With Reach and Frequency 

Getting the attention and engagement of your target audiences requires a well-planned and branded marketing strategy that is consistent, intentional, and continual. 

In this Cahoots Course, we’re going to use the age-old advertising formula of Reach X Frequency; to simplify your planning and most importantly, help improve the success of your marketing or development efforts.  

Keep Your Friends Close 

Customer Relationship Management  

All of your organization’s relationships are valuable and managing and maintaining each takes a professional system to keep them closely held and thriving. 

In this Cahoots Course, we will focus on stewarding your nonprofit and ministry’s relationships through the use of a formal relationship management system. 

Is That a Fact? 

Using Research in Your Marketing Plans 

Research comes in many forms and discovering all your nonprofit’s potential resources for fact finding will give you straight-forward information to grow on.  

In this Cahoots Course, we will first review the primary types of marketing research and analytics, and then we’ll share how these translate into the practical forms of research you can start using today to improve the outcomes of your nonprofit’s marketing and communication plans in the future. 

Experiential marketing, where your audiences get to personally experience your organization “In Real Life” [IRL], has always been huge in our book and it appears to be trending. 

Meltwater reports that the first half of 2025 is showing a significant rise in participation in organizations with in-person events that reinforce the “community aspect of their brand.” 

According to Barna Group’s, Gen Z: Vol. 3, over half of Gen Z strongly agree that in-person relationships are more valuable than digital relationships (54%), and another three in 10 (30%) somewhat agree. So, if you want to engage younger audiences, do it live. 

And, without exception, our clients have established more new relationships with all age groups through live events than any other communications tool. It’s a good reason to plan a real life get together with your current supporters and ask them to bring their friends and family. 

We’ve updated our site with all our new programming focused on how to best equip you in communicating the unique qualities of your nonprofit organization, building up your brand, and then encouraging like-minded people to actively support your cause with their time, talent, and treasure.

Thanks for coming alongside all of us at Cahoots as we continue 

If you have questions or comments, please Contact Us.

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