Travel Oregon
Travel Oregon Industry Update Destination Development

2016-2017 Oregon Tourism Studios Announced 

Travel Oregon is pleased to announce the following communities have been selected for the 2016-2017 Oregon Tourism Studio programs:
Fall/Winter 2016
  • Rural Tourism Studio Accelerator: Newberry Country (La Pine, Sunriver, Three Rivers South, Gilchrist, Crescent, Fork Rock, Silver Lake, Christmas Valley and Chemult)
  • Bicycle Tourism Studio: East Lane County
Winter/Spring 2017
  • Rural Tourism Studio: Coos County & Coquille River Valley
  • Bicycle Tourism & Agritourism Studio: Umpqua Valley
  • Agritourism Studio: Tillamook County
Fall/Winter 2017
  • Klamath Basin*
  • Sandy, Estacada and the Villages of Mt. Hood*
*program type TBD
If you are interested in participating in one of the scheduled Tourism Studios, please contact Destination Development Coordinator, Elena Vizzini at Elena@TravelOregon.com.

        Action Teams from Gorge Tourism Studio Capitalize on Local Momentum 

        April 2016 marked a successful end to the Gorge Tourism Studio program. Hosted through a series of eight workshops, the Gorge Tourism Studio engaged a record number of 220 community participants. Due to the uniqueness of the region, the Gorge Tourism Studio included bi-state participation, with approximately 30% of attendees coming from Washington. Additionally, The National Park Service Lewis and Clark National Trail, a program sponsor, also sent three representatives from their national office in Omaha, NE to participate in the regional workshops. 
        Five action teams: Culinary & Agritourism, Cultural Heritage Tourism, Building World Class Outdoor Recreation, Tourism Marketing & Communications and Developing a Network of Car-Free Transportation were created to focus on fulfilling the Gorge Community Tourism Vision. Read the 15-Year Vision and see the detailed projects each action team is completing
        A key next step following the program includes the evolution of the bi-state regional coalition of tourism industry stakeholders that comprised the Gorge Tourism Studio Steering Committee into the “Columbia Gorge Tourism Alliance.” This network will be responsible for setting strategic direction for sustainable tourism in the region and for the coordination and management of the action teams that will begin fulfilling the regional vision. The Columbia River Gorge Visitors Association (CRGVA) is currently serving as the convener of this network and will be supported by a full-time graduate student awarded through the University of Oregon’s Resource Assistance for Rural Economies (RARE) program for the upcoming year.
        If you would like to be involved with this effort or action team work, please contact CRGVA President, Casey Roeder, by emailing casey@skamania.org or by calling 509-427-8911.
        Arch Rock Brewing Company Earns Accolades
        Gold Beach’s Arch Rock Brewing Company and its head brewer James Smith were named the "Champion Brewery and Champion Brewmaster" in the category of Very Small Brewing Company at the 2016 World Beer Cup competition in Philadelphia, PA. Arch Rock’s prestigious award joins the growing list of accolades along the Wild Rivers Coast since its participation in the Oregon Tourism Studio program from October 2014 to April 2015. These success will be documented in an upcoming Communities Powered by Travel video. Stay tuned for its release!

        Tourism Studio Gathering Update

        In mid-April 2016, more than 50 community and industry leaders from every corner of the state came together at the second annual Oregon Tourism Studio Gathering at Hamley’s Slickfork Saloon in Pendleton, OR. During this intensive two-day gathering, representatives from all 10 of the graduate communities presented their experience with the Oregon Tourism Studio program and provided updates on the progress of their leadership and action teams.
        Time was also allocated for discussion of key statewide tourism development issues including: capacity building, car-free transportation options, frontline staff education, wayfinding and signage, business development and support, 2017 eclipse management and how to match tour operators with destinations. Outcomes from these discussions will help inform Travel Oregon development strategy in the coming years. 
        Every participant shared their insights and lessons learned from leading tourism development work after the completion of an Oregon Tourism Studio. Several common factors for success in RTS action teams included:
        • Willingness to pursue collaborative opportunities
        • Local capacity and champions to complete projects 
        • Extensive community buy-in
        • Understanding the benefits (and limitations) of tourism funding support networks

        Transit Network Grants Awarded
        The Oregon Department of Transportation recently awarded $811,471 of grant funding to 10 projects around the state that enhance Oregon’s statewide fixed route transit network. Projects recommended for funding include a vehicle purchase, site improvements, a shared-use path and electronic data solutions. Read more about the projects that were funded and see how your community may be impacted.

        Top banner image by Tyler Roemer

        Upcoming Events

        Sept. 10-17, 2016
        Myrtle Creek, Ore.
        Cycle Oregon

        Sept. 17-18, 2016
        Heppner, Ore. 
        Blue Mountain Century Ride

        Sept. 17-18, 2016
        Estacada, Ore. 
        Cascading Rivers Ride

        Sept. 17 and Sept. 24, 2016
        Crater Lake, Ore. 
        Ride the Rim 2016

        Sept. 22-25, 2016
        Tokyo, Japan 
        JATA Tourism Expo Japan

        Oct. 3, 2016
        Roseburg, Ore. 
        Travel Oregon 101

        Oct. 4, 2016
        Crater Lake, Ore. 
        Oregon Tourism Commission Meeting

        Oct. 18, 2016
        Garibaldi, Ore.
        Travel Oregon 101 held as a session at the Inaugural 2016 People's Coast Summit

        Oct. 21-Dec. 13, 2016
        TBD
        East Lane County Bicycle Tourism Studio

        Oct. 28, 2016
        Bend, Ore.
        Oregon Bicycle Tourism Partnership Meeting

        Nov. 1-28, 2016
        La Pine, Ore.
        Newberry Country Rural Tourism Studio

        Mar. 20-21, 2017
        Portland, Ore.
        Oregon Active Transportation Summit
         

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