HOW TO WRITE A PRESS RELEASE THAT GETS READ
Nearly 100 years old, the press release has been scourged, beaten and pronounced dead so many times you’d think it’d be extinct by now. But the truth is, the number of press releases distributed by PR Newswire has actually risen over the last several years.
A well-written press release can be an effective marketing tool that generates a lot of leads. Here’s how to write one that gets read.
Hook your reader. Right away. In one to three sentences, write a condensed version of your story that includes all the important info. In fact, a reader should get the gist of your story from just the headline and the first (possibly second) paragraph.