🏍️🏁 Announcement:
FOR IMMEDIATE RELEASE
Swope Family of Dealerships Announces Rebranding of Motorcycle Dealership
LOUISVILLE, KENTUCKY— March 21, 2024. The Swope Family of Dealerships announces the name change of Commonwealth Motorcycles in Louisville to Swope Motorsports. The change was made to brand the group’s newest addition as a Swope dealership. Swope Motorsports, located in the heart of NULU at 625 E. Jefferson Street, boasts of an impressive lineup of European motorcycles, including Aprilia, Ducati, KTM, Piaggio, Triumph and Vespa.
“With familiar faces, and the name you trust, we couldn’t be more excited to bring the Swope name back to the motorsports community in Louisville. We look forward to continuing to be your one stop shop for everything European motorsports, right in the heart of Nulu” said Jennifer Swope, Chief Operating Officer of the Swope Family of Dealerships.
The Swope Family of Dealerships began in 1952 when two entrepreneurial brothers, Sam and Bill Swope, relocated from Ohio to start new car dealerships in Kentucky. Their first store was a Dodge, Plymouth dealership in Elizabethtown with no showroom and two gas pumps out front. Now known as the Swope Family of Dealerships, the group includes 8 dealerships in the Elizabethtown, Radcliff and Louisville markets representing Chrysler; Dodge; Jeep; RAM; Toyota; Ford; Mitsubishi; Hyundai; and Nissan. In 2022 the group acquired Commonwealth Motorcycles in Louisville, bringing Ducati, KTM, Triumph, Aprilia, and Vespa/Piaggio into the Swope portfolio. Today, the Swope Family of Dealerships is celebrating over 70 years of delivering an exceptional purchase and ownership experience and is led by the third generation of Swopes.
####
