There are so many benefits to teaching an animal a name target. It helps an animal know where to go at the start of a session with multiple animals, it can help guide an animal to a specific location with no specific previous training, and it can be the starting point for various cognitive projects.
During a Live from The Ranch broadcast, Ken Ramirez demonstrated an initial step of teaching this behavior by working on target (shape) discrimination with 3-year-old mini-donkey Sparkle.