October 22, 2025

Most Americans (82%) use AI to navigate housing market information, according to a survey from Realtor.com. 

The survey found that the most popular AI platforms for gathering real estate insight are ChatGPT (67%) and Gemini (54%). Many respondents (90%) said they also turn to social media for housing-related content, specifically YouTube (73%) and Facebook (57%). For GenZ, TikTok takes the cake (76%). 

“The housing market remains a challenge for both buyers and sellers, and Americans are responding by embracing new ways to get smarter about their decisions,” said Realtor.com® Chief Economist Danielle Hale. “From AI platforms to social media, consumers are expanding where they turn for insights. This shift shows that the future of real estate will be shaped not only by market conditions, but also by how quickly people adopt fresh tools and perspectives to navigate them.” 

Of all the available information sources, respondents said they felt the following were a positive use of their time: 

Real estate agents (65.6%), AI (61.9%), Friends, family and neighbors (57.8%), Television (55.1%), Social media (52.6%), News (52.0%).

While this proves that REALTORS® are still a vital voice in the research process for those active in the real estate market, those who harness the power of AI are at an advantage. There is truly no better time to invest in your AI education than now. On November 4th, Tri-County is offering its next free seminar in a hybrid format all about AI: Master AI to Unlock Your Real Estate Superpower. Discover how top agents are transforming their businesses with AI in this dynamic keynote led by Rajeev Sajja, SVP of Digital Marketing & Innovation. Bringing over two decades of expertise in marketing and technology to his role, and recognized as a RISMedia Real Estate Newsmaker for the last three years, Rajeev is known for his forward-thinking leadership and commitment to innovation.

To register to attend this seminar in person, click here. 

To register to attend this seminar virtually, click here. 

Please do not register to attend this seminar in both formats.

For the full article on AI and housing, visit PAR's JustListed Blog, linked here. 

As one of our valued partner organizations, Tri-County Suburban REALTORS® is pleased to share an upcoming opportunity for our members to engage, learn, and connect. Coming November 4th-5th, Regional Connect: Northeast is being hosted by the National Association of Hispanic Real Estate Professionals (NAHREP) in Philadelphia, PA.

This two-day event features dynamic sessions like: The Value of the Latino Brand, A Conversation with FHA Commissioner, Create to Connect, Convert Smarter with AI and more. This conference offers an opportunity for attendees to do a deep dive on  leadership in real estate, plus prime networking opportunities with industry leaders, lenders and other REALTORS®. Register today to secure your spot.

A real estate company with multiple office locations is seeking a full-time, on-site, transaction coordinator (TC). The TC assists agents with coordinating all required tasks from contract ratification until closing. The candidate must be comfortable with multiple documents involved in a real estate transaction (U&O, HOA/Condo documents, home warranties, etc.)

Candidate must have the ability to prioritize agent requests, work independently, collaboratively, and have familiarity with Microsoft 365 (Excel, Word and Outlook). Knowledge of the real estate industry, transaction coordination, titles and mortgages preferred. This is a full-time, on-site role, and is NOT commission based. For inquiries, please email Colleen Acchione. For the job description, click here. 

Bright is committed to providing you with outstanding service by releasing new products and features. Make sure you haven’t missed anything that will help grow your business and better serve your clients by attending one of our upcoming webinars.

Here’s a look at the upcoming webinars: 

In this class, we will cover MLS Rules and Policies and the recent updates made that ensure all users have access to the most accurate property data possible, and help our users navigate these Rules and Policies.

This session will focus on several Bright policy updates that are set to take effect December 10, 2025. Our A&P expert will provide important details and context around these changes, which aim to give brokers and agents more flexibility, clarity, and control.

Discover a smarter, faster way to add and edit your listings! Bright’s new Listing Management system combines seamless mobile responsiveness with the timesaving power of AI-assisted features for an enhanced experience that helps you get more done with less effort. Join us for a walkthrough of the new system and learn about all of its efficiency-boosting benefits.

Join us to learn about recent changes in the system that you may have missed. We will review:

Updates or new fields in Listing Management and Search,

Changes to Reports,

New Partner Products or Services available through Bright MLS,

And remember to bring your suggestions for improvement!

After years of debate and multiple legal challenges, Upper Darby Township Council voted 6-3 to enact a 1% earned income tax, effective Jan. 1, 2026. The measure, which followed five hours of discussion and public comment, will apply to most residents’ gross income, with exemptions for military pay and people earning under $12,000 annually. Supporters, including Mayor Ed Brown, said the tax is necessary to avoid major property tax hikes and to fund projects like a new community center and public safety headquarters. Opponents argued the township should cut spending instead of imposing new taxes, with Councilmember Laura Wentz warning of hardship for lower-income residents.
Source: Daily Times; 9/18/2025

October 23rd| 10:00am - 12:00pm 
On the Mic – How REALTORS® Can Launch and Grow a Successful Podcast (@ The Podcast Factory in Wayne, PA)
Offsite - Main Line Studios & The Podcast Factory, Wayne, PA

October 27th | 9:00pm - 12:00pm 
PA Req Agency Relationship Education 2024-2026
Virtual via Zoom

October 27th | 1:00pm - 3:00pm
PA Req Fair Housing Education 2024-2026
Virtual via Zoom

October 28th | 10:00am - 12:00pm
CRE Boot Camp – Title and Commercial Financing
Virtual, Via Zoom

October 28th | 1:00pm - 4:00pm
The Art of Real Estate Documentation: Mastering Standard Forms
Virtual Webinar

Contact Us
610-560-4800
info@tcsr.realtor

Office
1 Country View Road
Suite 201
Malvern, PA 19355