How can businesses grow their reach and improve content quality in a saturated market? Through participation marketing from their influencers. Here, TopRank shares their five-step framework for establishing a successful influencer content program.

In this guide, GroupHigh explains the dramatic impact influencers can have on the reach of your content marketing, as well the types of content that work best for their participation, how to manage your relationships with them, and more.

Recent studies show the ROI on influencer participation can be as high as $6.50 for every $1 spent—but only if you are using the right approach for choosing your partners. The Convince & Convert team shares a strategy for building influencer relationships that audiences can trust.