NASHVILLE, Tenn. — Award-winning country music recording artist Jimmy Charles (Osprey Sky Publishing) has announced his alliance with Vertava Health. As part of the mutual endeavor, Charles and Vertava Health (a network of addiction and mental health treatment facilities) have organized a campaign to raise public awareness surrounding substance abuse and recovery in support of those who are working to overcome their battle with addiction. Parallelling the National Recovery and National Substance Abuse Prevention awareness campaign initiatives (September and October respectively), Vertava Health will host a special Facebook L-I-V-E Event on Saturday, September 26, 2020 beginning at 11AM Central/12 PM Eastern. The live event, to be produced at Dark Horse Studio in Franklin, TN, will spotlight Charles’ new single, titled “Hard Way To Go,” * a song written from the perspective of a person struggling with alcohol addiction.
“Music is an important part of the healing process for many patients in recovery and we are confident our listeners will be inspired by the music as part of this weekend’s program,” said Vertava Health Area Vice President of Sales, Shaya Wimple. “We are excited to host this wonderful event, in partnership with a talented artist like Jimmy Charles, while spreading the word about our evidence-based, personalized treatment programs that equip patients with the tools they need to live out their best future.”
Following Charles’ videotaped acoustic performance, the Facebook L-I-V-E program will conclude with a discussion between Charles and Shaya Wimple (Vertava Health) touching on the significance of the tune and his passion for, and dedication to, lending assistance in the fight against addiction and the road to recovery.
Beginning Friday, September 25, 2020, “Hard Way To Go” will be available via all major digital retail and streaming outlets (Amazon/iTunes/ Pandora/Spotify/Tidal). The corresponding music video is slated to debut on Wednesday, October 7, 2020 on CMT.com.