In this post, Agorapulse talks about why Facebook's Messenger app is becoming such an important communication channel, great ways to use Messenger for customer service, and a little peek into the future of how Facebook is planning on integrating it even more into the fabric of how e-commerce operates.

In this episode of the Social Media Marketing podcast, Mari Smith, the world’s leading Facebook marketing expert, explains why Facebook should always be part of a business’s customer service plan and shares exactly how you can create positive, impactful experiences for your customers on social.

Follow along as Brand24 looks at examples of how other companies have utilized Facebook to communicate with their customers. Through those companies they reveal eight key takeaways with useful strategies for improving customer service on Facebook.