ICG Celebrates an Apple of a Success Story
With both the North American and international launches completed at IHRSA and FIBO, the IC7 is redefining indoor cycles much like what the iPhone did for smartphones. Early users are saying the new IC7 is has redesigned the user experience and product utility value while it has re-established an owner’s expected return on investment.
Where the iPhone became a multi-faceted tool ( iPod, phone, mobile internet communicator), the IC7 has done the same for indoor cycles (performance tracking device, inclusive group/team/PT fitness tool, secondary revenue source).
"We launched the IC7 as making fitness more colorful, powerful, and original. Customers received something they did not expect from indoor cycling or an indoor cycle. It’s been thrilling to hear their enthusiasm while experiencing this revolutionary product.” said Gary Warren, Intl. Product & Marketing Director, Team ICG®.
Much like Apple and its iPhone, the IC7 sold out of its planned production units immediately. Overall international second quarter cycle sales are up by over 120%. More than 80% of all orders came in for the flagship IC7.
This profound sales volume reflects the product’s genuine redefined value, and the confidence in ICG – the world’s largest indoor cycling manufacturer, marketer and educator for the past twenty years – and Matrix as its exclusive distribution partner.
Warren says the launch success of the IC7 can be attributed to three things. “In the pursuit of building the market’s most accurate power-based indoor cycle, we didn’t lose sight of other mechanical and training innovations. We redefined the product utility value by looking at the bike, not for just its most common large group application, but for its training merits. We then developed next-generation primary technology that lays the foundation for many future innovations to benefit all three user groups: user, trainer and owner.”
