With the finish line in sight, the energy in Las Vegas keeps building. Another wave of world-class work has emerged from the jury rooms as LIA unveils the latest batch of Winners & Finalists. True to LIA’s hallmark of on-site judging, every entry was seen, debated and decided together by some of the brightest creative minds from around the globe: no pre-judging, no shortcuts. As we near the grand finale, stay tuned: the last round of LIA Statues is coming to your inbox soon.

Non-Traditional Winners and Finalists Announced

After spirited discussions led by Jury President Marco Venturelli, Global CEO/CCO of Leo, CEO/CCO of Publicis Conseil and CCO of Publicis Groupe France, the Non-Traditional jury is proud to reveal this year’s winners.

The Non-Traditional category honors ideas so fresh and pure they can’t be labeled conventionally: boundary-breaking, category-defying work that pushes the industry forward. This year, the jury celebrated the best of the best with a Grand LIA, seven Gold, 14 Silver and 13 Bronze Statues, plus 16 Finalists. Publicis Conseil, Paris captured the Grand LIA for their groundbreaking campaign “Three Words” created for AXA.

VIEW THE WINNERS & FINALISTS 

Health & Wellness Winners and Finalists Announced

Guided by Jury President Stephanie Berman, Global Chief Creative Officer of The Bloc, the Health & Wellness jury is thrilled to announce this year’s standout work.

This category celebrates creative excellence in promoting non-regulated consumer health products and services: ideas that inspire people to take charge of their well-being and live healthier lives. The jury awarded a Grand LIA, five Gold, nine Silver and 19 Bronze Statues, in addition to 14 Finalists. This year’s Grand LIA went to Ogilvy Singapore for their powerful campaign “Vaseline Verified” crafted for Unilever / Vaseline.

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Pharma & Medical Winners and Finalists Announced

After careful evaluation under Jury President Lauren Naima, EVP, Managing Director & Executive Creative Director of Eversana Intouch New York, the Pharma & Medical jury proudly unveils this year’s winners.

Recognizing the very best communications, experiences and innovations in the highly regulated pharmaceutical and medical industry, this category honors work that raises awareness, motivates treatment and drives impact. The jury awarded a Grand LIA, six Gold, eight Silver and eight Bronze Statues, alongside seven Finalists. de la Cruz Ogilvy, Puerto Rico captured the Grand LIA for their remarkable campaign “Glowing Relief,” created for Alivia Health.

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Health & Wellness – Craft and Pharma & Medical – Craft
Winners and Finalists Announced

Led by Jury President Steve Martin, Creative Director – EMEA & Global of Syneos Health, the Craft juries have honored this year’s most exceptional executions.

The Health & Wellness – Craft category celebrates the very best in execution and production value for work promoting non-regulated products and services focused on progressive or healthy living. This year, the jury recognized the category’s standouts with a Grand LIA, 13 Gold, 13 Silver and 5 Bronze Statues, along with nine Finalists. AMVBBDO, London captured the Grand LIA for their beautifully executed campaign “Never Just A Period” created for Essity/Bodyform.

The Pharma & Medical – Craft category honors excellence in execution and production value for work created within the highly regulated pharmaceutical sector. Submissions in this category demonstrate innovation and craft while navigating the complexities of regulation. The jury awarded one Gold, three Silver and 10 Bronze Statues, in addition to five Finalists this year. 

VIEW THE WINNERS & FINALISTS

Gavin Chimes

Creativity In B2B and
Transformative Business Impact Jury President
Chief Creative Officer

Howatson+Company, Sydney

"An honour to be here. Jury members are smart, kind, very talented. Glimpsed some phenomenal work so far. Had great discussions. Ate too much bread at lunch. Tomorrow, things heat up as we finalize winners."

Steve Martin

Health & Wellness-Craft and Pharma &

Medical-Craft Jury President
Creative Director – EMEA & Global
Syneos Health

“It’s a privilege to chair a jury that values not just the idea, but the craft that makes it unforgettable. I’m looking forward to the conversations ahead as we dive deeper into the work."

Lauren Naima

Pharma & Medical Jury President

EVP, Managing Director, Executive Creative Director

Eversana Intouch , New York

“Chairing this jury has been such a joy. By day two, we’ve hit our rhythm—laughing, challenging each other, and connecting over work that truly stirs something in us. It’s a beautiful reminder of why we do what we do.”

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