To kick things off, listen in or read along during Appcues' webinar recording and accompanying blog post. Three experts look at user retention strategies across product, analytics, and email—tools that you can use together to keep users coming back for more.

If you didn't grab your headphones already, you'll need them now! In this episode of B2B Nation: Smarketing Edition, you'll hear why businesses should focus on retention more than acquisition, how that impacts the customer journey, and the importance of connecting startups with established brands.

NGDATA collected an epic list of resources from customer loyalty, engagement, experience, and retention experts to set you on a path to more successful customer retention efforts. Whether someone at your company still needs some convincing or you're already leveraging customer retention strategies, there is something here for everyone to read.